Hilary Duff’s “Sparks” Is Ridiculously Catchy, But Will That Be Enough To Make It A Hit? — LISTEN

Well, this is a nice Monday treat: Hilary Duff's new single, "Sparks," is now online. As we gathered from the preview of the song that we heard a few days ago, it's really, really catchy... but will that be enough to allow the 27-year-old singer to score her first top 30 hit on the Billboard Hot 100 chart since 2007? Unfortunately, no, I don't think so. Co-written by newcomer Tove Lo and veteran pop producer Bloodshy (of Britney Spears' "Toxic" fame), "Sparks" has a lot of potential, but I suspect its commercial success will ultimately depend on whether or not Duff actually puts in the time to promote it — and she hasn't been doing much music promotion lately.

Yes, if the Duffster wants "Sparks" to function as her big, triumphant return to the popular music scene, I think she's going to need to do things like book morning and late-night show appearances and create lots of buzz on social media. Otherwise, the track could end up flying under the radar — just like "Chasing the Sun" and "All About You" did. That would be a real shame.

On "Sparks'" first verse and pre-chorus, Duff sings:

I can't hear a single word

Just know you're talkin' cause your lips keep movin'

Everything I thought I learned

Goes out the window

All I want is one thing

You can promise castles, treasures, babies — I don't care

'Cause for now you're just enough for me

I want you near

LIke a fairy tale to feel your breath right on my neck

You remember what I love, so baby take me back

The chorus' infectious whistling will get stuck in your head instantly:

Turn the lights down low and kiss me in the dark

'Cause when you're touchin' me, baby, I see sparks

You make my heart go...


You, you make my heart go...


You, you make my heart go...

HilaryDuffVEVO on YouTube

I don't know about you, but I'm going to have "Sparks" on repeat all day! Now that Duff is finished filming her new TV show, Younger, hopefully she'll be able to give her music career the attention it deserves. "Sparks" is too good to let go to waste.

"Sparks" hit iTunes on Tuesday, April 7.