The stats are in. A Mintel study revealed that 59 percent of American men admitted that they get a confidence boost from a grooming regimen. Obviously, a guy caring about his skin, hair, and grooming habits doesn't make him metro, still, Dove's Men+Care product range simplifies the process and the newest offerings feel very unisex.
This series focuses on the neck up and the simplicity of the routine. But guess what? Ladies can use the products, as well. Remember, there's nothing wrong with washing and going, and men's products are often designed for just that. A grooming regimen that is uncomplicated isn't silly. Good hygiene is necessary, no matter your gender.
According to Unilever, which owns Dove Men+Care, the men's grooming category is growing. Dudes are buying products for their skin, so the brand is making it easier to care for oneself.
However, there is still a sector of guys that aren't doing all that they can. While 59 percent of men who groom like doing so, makeup artist and groomer Karen Lynn Accattato noted that almost half of men in the U.S. skip the face wash or moisturizer. That doesn't shock me in the slightest.
Dove counters that issue with these easy-to-use products that I'd probably steal from ma dude's medicine chest, so there's that added benefit. Also, hair styling products have been added to the line's repertoire, with further beefed up shaving cream and moisturizer offerings.
Ladies, this is good news for you if you share a bathroom with "your" guy or really any guy.
1. Shaving Cream For All Parts
Obviously, most ladies won't be using shaving cream on their faces, but you can go below-the-neck and use Sensitive+ Pro-Moisture Shave Cream to stave off razor burn in the underarm and bikini areas, especially if you are a daily or an "often" shaver.
This stuff is made for skin, and you have skin, too! Look at it that way.
2. Clean Hair, Don't Care
The Oxygen Charge Fortifying Shampoo is infused with caffeine and it removes residue and oil while strengthening hair.
Those are all good things, so you might want to rock this when you wash your locks. If the smell is too "dude," you can counter it with a more floral conditioner or hair mist.
3. Leg Up
I don't care what I shave my legs with as long as it smooths the skin and provides a slick surface for the razor to glide over, avoiding cuts. Conditioner, dude shaving lotion, whatever.
The Hydrate+ Pro-Moisture Shave Cream is formulated for dry skin so it's a perfectly acceptable choice for getting the job dunzo.
Dove is making things easier for anyone with an interest in hygiene.