While some news leaks are detrimental to involved parties, some serve to drum up excitement about upcoming creative endeavors — and the freshly leaked Rihanna Secret Garden campaign for Dior is one such case. Posted on The Fashion Spot and subsequently picked up by Fashion Copious, the images of Dior's Secret Garden Spring 2015 campaign are beautifully bewitching and eerily reminiscent of a childhood fairytale turned edgy.
In stark contrast to Jennifer Lawrence's campaign for Dior Addict, the photographs from Rihanna's Secret Garden campaign are more gritty and glamorous, spiked with dim red lighting and darkly opulent mirrors. Armed with luminescent skin, a crimson lip, and Dior's opulent accessories, Rihanna sprints through the Hall Of Mirrors in Versailles and pauses to lean against the palace's baroque walls.
As is characteristic for campaigns starring the S&M chanteuse, the Steven Klein-photographed project is anything but ordinary, evoking the distinct feel of a late night spent in luxurious revelry with extraordinary company. This new campaign is a daring twist for Dior, whose past projects could be called classic and refined — with notable exceptions including Charlize Theron and Gisele Bundchen's reign, of course.
However, the Secret Garden campaign is exactly what Dior requires to entice a new generation of women on the go, who may sport prim suiting ensembles for work at 9 AM after spending the night ensconced in a banquette sipping champagne at Beauty & Essex.