Behati Prinsloo Is The Face Of Juicy Couture's Newest Fragrance I AM JUICY COUTURE

Newsflash: summer is approaching, which means it's time to swap your fragrance for something lighter and brighter. Here's the perfect solution: Juicy Couture’s newest fragrance called I AM JUICY COUTURE, which features none other than Behati Prinsloo at the helm. The gorgeous model is Juicy’s newest face for their brand, and she is definitely luring everyone in with her sexy smize.

In the ad, Prinsloo poses in a strappy top with sharp cutouts while holding an array of pink flower petals. Her hair is tousled in beachy waves and she has a chunky gold chain bracelet, which perfectly matches the bottle of I AM JUICY COUTURE. Prinsloo perfectly embodies Juicy’s vision for their It girl, as she is, “bold and fearless with an individual spirit and style that makes a statement to the world.”

With notes of raspberry, gardenia, and musk, I AM JUICY COUTURE is a sensual and fun scent that mixes fruity, floral, and woody scents to bring out the Juicy girl in you.

According to Juicy Couture, this fragrance is for the girl who, "lives and breathes Juicy Couture and always wants more." Therefore this fragrance is likely to draw a crowd of girl boss women who are looking for a bold, but bright scent to rock all summer long.

The fragrance will be available for purchase in July.

Images: Courtesy of Juicy Couture (2)