'50 Shades of Grey' Release Date Pushed Back & Things Are Not Looking Up

Source: Kevin Winter/Getty Images Entertainment/Getty Images

Well, it was bound to happen. The casting shake ups and script problems haven't done the movie any favors and on Wednesday, Universal revealed that the Fifty Shades of Grey release date has been pushed back. Originally scheduled to premiere on Aug. 1, 2014, the racy pic starring Dakota Johnson and Jamie Dornan will now hit theaters Feb. 13, 2015. No specific reason for the push back has been given as of yet, but when Sons of Anarchy star Charlie Hunnam resigned as lead actor Christian Grey, it was clear the EL James penned book turned movie would have a hard time meeting its due date.

But, it's not all bad news for fans of S&M and rookie actors — Feb. 13 is the Thursday before Feb. 14, which, of course, is Valentine's Day. While the so-called "holiday" is generally reserved for horror flicks and lame-o rom coms, perhaps the addition of a raunchy sex movie with horrible dialogue will be a welcome change for theater goers.

The move in release date shouldn't come as too big of a shock — the studio announced in late Oct. that production on the film had been delayed. What will be a shock, though, is if a February release brings in the same sort of dollar dollar bills as a summer release. Something about heading out on Valentine's Day weekend in the freezing cold with numb fingertips, frost-bit ears, and a runny nose sounds extremely unsexy, but hey: Fifty Shades of Grey fans are die hard, right?

The studio sure hopes so.

Must Reads