Sarah Jessica Parker Is Jordache's Face As Brand Revamps With Classic Cuts, Remixed Vintage, & Premium Pieces

US actress Sarah Jessica Parker poses for photographers while arriving for the Premiere of West End musical Charlie and the Chocolate Factory, at the Theatre Royal, in central London on June 25, 2013. AFP PHOTO / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
Source: AFP/AFP/Getty Images

Carrie Bradshaw would be proud! Her portrayer Sarah Jessica Parker is the new face of Jordache, specifically for The Jordache Look Collection and The Jordache Collection. The denim brand, founded in 1978, is very '80s, which is refreshing, since we're in the middle of a '90s fashion boon. In fact, it's merging past with present, updating popular looks from the '70s and '80s. So it's somewhat modern vintage. 

SJP, who told Women's Wear Daily that she has been "a fan of Jordache for many years," will appear in ads for the collections. The standard Jordache collection will be sold exclusively at Wal-Mart. 

The Jordache Look Collection is now available online. According to WWD, the brand has elected to revisit the looks, shapes, and silhouettes it was known for decades ago, with elements like high-rise, straight-leg silhouettes, back pocket embroidery, and that iconic, horsehead logo on the coin pocket.

But it's not all about what's old being new once again and it's not all retro, though, according to WWD. New styles and washes, including dark, indigo, and acid-washed, the latter of which is way, way, '80s, will also be available, as there is a premium line. These prices aren't steep, falling in the $89 to $149 range.

Now, that's an old school Jordache look, with the jeans hugging her butt. Yet it still looks so current and cute.

I want a pair of these skinnies in my closet or on my legs... now.

Love the bow detailing and the butt cut.

Booty call... with bows and shredded ends.

Vintage denim like this can get an update with the styling and accessorizing.

These jeans are like a built-in butt lift.

Even better, one-of-a-kind items, which are made from vintage Jordache jeans and refurbished by local artists, will also be offered on the site. 


Since these remixed pieces are handcrafted, they come with a bigger price tag, from $300 to $500. I'm all for recycling, especially in fashion!

I admit, when I first saw that Jordache was getting a reboot, I was skeptical, since my memories of the brand and its jeans are so rooted in the '80s. 

But the brand has masterfully reinvented its classic cuts for the right now and the premium pieces are so lust-worthy. It may have never really left, but in my mind? Jordache is baaaaack. I'm already picking out the pieces I want from the The Jordache Look Collection. 

If it's good enough for SJP, then it's good enough for me.
   
Images: Jordache (8)

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