Carrie Bradshaw would be proud! Her portrayer Sarah Jessica Parker is the new face of Jordache, specifically for The Jordache Look Collection and The Jordache Collection. The denim brand, founded in 1978, is very '80s, which is refreshing, since we're in the middle of a '90s fashion boon. In fact, it's merging past with present, updating popular looks from the '70s and '80s. So it's somewhat modern vintage.
SJP, who told Women's Wear Daily that she has been "a fan of Jordache for many years," will appear in ads for the collections. The standard Jordache collection will be sold exclusively at Wal-Mart.
Now, that's an old school Jordache look, with the jeans hugging her butt. Yet it still looks so current and cute.
I want a pair of these skinnies in my closet or on my legs... now.
Love the bow detailing and the butt cut.
Booty call... with bows and shredded ends.
Vintage denim like this can get an update with the styling and accessorizing.
These jeans are like a built-in butt lift.
Even better, one-of-a-kind items, which are made from vintage Jordache jeans and refurbished by local artists, will also be offered on the site.
Since these remixed pieces are handcrafted, they come with a bigger price tag, from $300 to $500. I'm all for recycling, especially in fashion!