UPDATE: Get ready to shake, shake, shake, shake, shake it off, Taylor Swift fans. After the pop star's open letter to Apple was published to Twitter, Apple changed its streaming policy thanks to Swift, calling her to let her know of their decision. Senior Vice President of Internet Streaming and Services, Eddy Crue, even tweeted the decision and credited Swift as one of the many voices that let Apple know that they needed to make a change.
EARLIER: When the new Apple music streaming service is launched on June 30th, don't expect to see "Shake It Off" or "Bad Blood" for the time being. In a Tumblr post on Sunday, Taylor Swift revealed that she won't release her music on Apple Streaming, the company's new music service. The singer, who has released multiple hit albums, explained her frustration that Apple's new music service will not pay writers, producers, or artists for the three-month trial periods it will offer customers. Swift also said that she was expressing these feelings not for herself and not as "a spoiled, petulant child" but for the artists too afraid and too unknown to speak out against the policy. Bustle has reached out for comment from Apple, but did not hear back at the time of publication.
"I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company," Swift wrote.
This is not the first time Swift has spoken out against music services; back in November of 2014, Swift removed her catalogue of music from Spotify as she once again criticized how artists were getting paid through the music streaming service. Swift said that artists were apparently only receiving between $0.006 and $0.0084 per song play, and in an op-ed article written for The Wall Street Journal, Swift predicted that eventually individual artists and their labels would decide an album’s price point rather than the music service streaming their songs. And she's not the only person who took a stand against Spotify; Radiohead's Thom Yorke called for a boycott of the service, as well.
Yet despite having quite a few supporters over this stand, Swift also has her critics from many people including fellow artists like The Foo Fighters' lead singer Dave Grohl, who said last year in an interview with Digital Spy that he doesn't care about Swift's battles. In the end, the only question remains is this: What is the future of the music industry in regards to streaming services? We'll have to wait and see if Swift's decision to not lend her music to them yields results, and if other celebrities choose to follow suit.
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