Fashion

This Is What Inspired Moschino's Fall Collection

by Renata Certo-Ware

The inspiration behind seasonal collections for Moschino, the Italian fashion label that isn't afraid to mock fashion, has ranged from fast food french fries to teddy bears. This time around, #street, Jeremy Scott's Fall 2015 collection for Moschino, was inspired by street art and Marky Mark.

“My fall Moschino collection is about the energy of old New York graffiti, boom boxes, and icons like Madonna, TLC, and the Beastie Boys,” Scott told W Magazine.

It's also telling that the designer, whose Instagram account is a perfectly-curated (and frequently updated) stream-of-consciousness mood board of selfies, collages, and snaps of celeb friends wearing Moschino, chose to use a hashtag in the collection's title.

#street debuted in Milan during fashion week in February, and centered on pop-y, cartoon-y colors, tons of tough-girl vibes, and plenty of spray-paint. Like past collections, #street lean heavily on iconography — this time, Looney Tunes characters (what up, Bugs Bunny?), having been given the '90s hip-hop culture treatment with the addition of chains and leather jackets, were front and center on sweatshirts, baseball jerseys, and tees.

Seeing images of a 1980's Madge in loose denim, T-Boz, Left Eye and Chilli posting up in overalls in an array of primary colors, and graffiti artist Kenny Sharf's spray-painted boom box from Jeremy Scott's digital mood board, it's not hard to imagine a collection taking shape in the wunderkind designer's mind.

TOP: Graffiti by artist Kenny Sharf; BOTTOM: Graffiti on the runway.

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TOP: Madonna's in a white tee and loose jeans in a 1983 shot by Richard Corman. BOTTOM: A model rocks a version of the same look.

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TOP: TLC in yellow, red and blue; BOTTOM: Left Eye, is that you?

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TOP: The Beastie Boys loitering in NYC, shot by Lynn Goldsmith in 1986; BOTTOM: How did Jeremy Scott manage to channel the very same breeze blowing that hoodie open just so?

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TOP: A street-smart (if not possibly kooky) older woman in a graffiti-covered NYC subway car, shot by Bruce Davidson; BOTTOM: A model dressed as a street-smart (if not possibly kooky) older woman.

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