March's Best Beauty Launches Will Streamline Your Spring Routine

“I’m not the biggest floral fragrance person — unless there’s jasmine involved. Enter Bella Hadid’s new perfume, which won me over instantly. The airy flower is front and center, boosted by rose petals, blue lotus, and bergamot, with a cozy base of musk, cedarwood, and patchouli. It’s the prettiest scent — and perfect for spring.” — Rachel Lapidos, deputy beauty editor

“I have high standards when it comes to face mists. A refreshing burst of hydration is great and all, but I need something more to justify the extra step. U Beauty’s newest foray into the category delivers: With a postbiotic ferment (read: good-for-your barrier bacteria), a biotech-derived biopolymer that helps shield against pollutants, and soothing ectoin, this mist fortifies the skin barrier, reduces redness, and protects against external aggressors. I’m a fan.” — RL

“At this point, I try at least one new blush every week. The latest to stand out? Benefit’s Juice Stick. The jelly-like cream — in a satisfyingly swipeable stick — feels light and refreshing to apply, but it actually lasts all day. On top of that, its hydrating coconut water-spiked formula has the prettiest dewy finish. I like layering it over a powder blush for extra staying power, but it also wears beautifully on its own for an everyday glow.” — RL

“It feels like every hair care brand is jumping on the quick, reparative treatment train — and my frizzy, damaged strands have zero complaints. OUAI’s new Bond Repair Balm is especially impressive: In just three minutes, the peptide-infused formula delivers TLC to everything from color-treated lengths to heat damage and split ends. My hair has felt noticeably softer ever since I’ve incorporated it into my routine.” — RL

“I hoard lip liners — the limit does not exist. YSL’s Kiss Shaper pencils are my latest obsession: The creamy, transfer-resistant formula is precise without drying out my lips. They glide on like a dream and blur even better.” — RL

“I’ve found the ultimate dry shampoo. Batiste’s OG formula is already great, but the powder version — especially in a dark tint — is a true MVP. A tiny dusting refreshes dirty strands while absorbing oil, boosting volume, and adding serious, head-turning body. I also love that it’s compact enough to toss in my purse for on-the-go touch-ups.” — RL

“I haven’t been this wowed by a skin care product in a long time. Neuraé’s treatment lotion is basically a toner-meets-essence that preps your complexion for the rest of your routine. But it’s more than that: the blend of hyaluronic acid, red indigo extract, alpine skullcap, and eperua extract instantly enhances your glow. I now look forward to tapping the elixir into my complexion after washing, because it leaves my skin looking so bright, even, and plump.” — RL

“Clinique has delivered the perfect fuss-free SPF 50 — just in time for sunnier days. The lightweight formula absorbs easily, leaving skin nourished, protected, and ready for the day.” — RL

“As a huge Parfums de Marly stan, their newly launched Athénaïs feels like a fresh direction while staying buoyant and perfectly spring-ready. Delina is still my go-to for date nights, but Athénaïs shines with its bright blend of neroli, yuzu, and orange blossom — a sweeter, daytime-perfect scent. The result is distinctly feminine, airy, and playfully flirty.” — Shyema Azam,beauty director, branded content

“If you’re looking for a moisturizer that delivers seriously brightening results in about a week (at least it did for me), Goodal’s updated formula is definitely worth a try. The K-beauty line just introduced a hydrating cream with an exosome-infused formula, stabilized vitamin C, and niacinamide. Its smooth texture absorbs quickly and layers beautifully under makeup, making it my go-to for a quick spring glow-up.” — SA

“As someone who travels light with her makeup, the Must-Have Neutrals palette has everything I need for shadow pairings that go from day to night. Four pigmented neutral mattes can be worn all over or used as liners with a flat brush, while two shiny pearl toppers easily amp up the look for nighttime. With a bronze magnetic cover and leather carrying case, it’s the chicest travel companion for anyone who wants the basics without looking basic.” — SA

“This baby-pink serum is a working girl’s dream. Packed with collagen-mimetic peptides and antioxidants to soothe redness, it’s the most efficient — and chic — step in your skin care routine, whether as a final moisturizer or pre-glam primer. If you’re running late but don’t want to skip self-care, consider this serum a liquid sheet mask you can wear en route to the office.” — Samantha Nik, associate director of brand experience

“This fragrance is basically a vanilla ice cream sundae in a bottle. Made by the gourmand connoisseurs at Summer Fridays, this luxe perfume has notes of cozy caramel, creamy musk and vanilla for an unforgettable, it-girl aroma.” — SN

“I’m obsessed with mini everything — especially for traveling, but honestly, even when I’m not. There’s something so satisfying about having your go-to tools compact and ready for anything, and T3’s travel hair dryer delivers everything you expect from the premium brand — now foldable with auto world voltage for frizz-free hair in every time zone.” — SN

“This season, it’s all about efficiency — and this nostalgic two-tone bronzer fits the bill. Available in fun shades like Vanilla Latte and Spiced Chai, this compact combines a blurring and marble powder in one — just take a dual-ended brush for bronzing and highlighting on-the-go.” — SN

“The cutest drugstore find under $10 that actually hydrates lips. I’m loving this chubby chapstick in the new cherry scent — a delightful surprise from our favorite pimple patch brand.” — SN

“Meet the fragrance line for date night — whether romantic or solo, you’ll love dabbing the subtly sexy Drunk Lovers on your wrists and under your hair for a flirty surprise. The Korean brand is now at Sephora, with a discovery set to sample other fan favorites like Sugar Addict and Dirty Rice.” — SN

“As a 15-minute makeup girl, I’d consider myself a skin tint connoisseur. Lately, though, I’ve been wondering if my go-to delivers any pigment at all — or if I’m just covering my face in a pointless layer of wetness. REFY snapped me out of that with its Skin Base: a thicker, lotion-like tint that actually covers my dark spots. It’s infused with hyaluronic acid for a hit of hydration, but the finish is glowy, not slick. Plus, the push pump dispenses product into a built-in palette, so you can pick it up directly with a brush or sponge without making a mess of your hands.” — Emma Stout, beauty writer

“Anastasia Beverly Hills does brow products better than anyone — after all, they single-handedly started the dip brow craze in 2016. But not to worry, this microblade pencil delivers the complete opposite vibe. The ultra-fine tip lets you draw crisp, straight strokes, and the pigment stays soft enough to look believable and hair-like. It’s basically your brows, but better.” — ES

“I’m not saying a bath can fix all my problems, but with Flewd’s Cramp-Deleting soak on hand, it comes pretty close. I tried it on day one of my period — aka when my cramps were feeling biblical — to really put it to the test, and within 15 minutes, my whole body started to unclench. That’s because it’s not your standard Epsom salt situation: the magnesium here is bioavailable (meaning it actually absorbs into the skin), with added vitamins and minerals that make it feel noticeably more effective. Add in the white floral scent, and you’ve got an immediate reset with results that stick around for days.” — ES

“Just when I thought I couldn’t possibly get excited about another moisturizing lip product, this tinted lipstick by Westman Atelier caught me off-guard. The formula reminds me of Clinique’s Almost Lipstick — balmy and low-maintenance — but the shade options are what really sold me. Nectarine, a peachy tint with metallic sheen, taps into that perfect Y2K frost, while Brique has turned me into a red lip convert. It hits that sweet spot of blurred pigment that’s not too saturated or glossy, which is exactly where lip trends are headed.” — ES

“If you knew my sleep schedule, you’d understand why my under eyes are a lost cause. Concealer alone never quite cuts through the dark circles, but this light pink color corrector by MAC Cosmetics is making me realize it’s the step I’ve been missing all along. It neutralizes the purple-blue undertones, and the lightweight formula layers seamlessly underneath everything else. My under eyes look brighter, but not stark — like I’m faking a full nine hours of sleep, which an absolute win.” — ES