TikTok’s ‘Cold Girl’ Makeup Is Trending Again For The Holidays

The signature flush is back.

Written by Deanna Pai

TikTok’s “cold girl” makeup is back. That’s right, rosy cheeks and pink lips are trending yet again. The look is just as it sounds, inspired by both frigid temps and a hyper-feminine aesthetic to bring you pink shades, shimmery finishes, and an overall radiant, romantic vibe.

That makes it perfect for the season, but also for the holidays. While everyone else is doubling down on gold and silver, the warm, pink tones of this makeup look will set you apart. And at Ulta Beauty, you can find everything you need to make it happen, whether in gift-worthy sets or standout formulas. Here’s exactly what you need on hand to get this wintry look for yourself.