Deanna Pai

Deanna Pai is a freelance writer and editor who’s been covering beauty, health, and wellness for more than a decade. She graduated with a B.A. in English Literature from Northwestern University in 2011, followed by several years on staff at magazines like Vogue and Cosmopolitan. In the years since, she’s written for a wide range of outlets, including Vanity Fair, Allure, New York Magazine, Women's Health, Glamour, and more. She’s also stepped in as an interim editor for both commerce and beauty teams and helmed countless beauty awards.

In addition to her editorial work, Deanna has led content creation and copywriting for both established beauty brands, such as Lancôme and Living Proof, as well as viral start-ups like Glow Recipe, Cocokind, and Vegamour. Whether through brand blogs or marketing emails, she utilizes her storytelling skills to hone brand mission, communicate core values, grow customer loyalty, and educate on products and ingredients—always with an eye to SEO.

Deanna has also served as an editorial consultant for Covergirl, Nexxus, and Thayers Naturals. In the meantime, you can find her in the New York City suburbs, where she lives with her husband and daughter and enjoys long walks, hot tea, and good books. Learn more about her work on LinkedIn.

Beauty

The Peppermint Candy Beauty Trend Is Festive & Easy To Recreate

Red, white, and perfect for the holidays.

By Deanna Pai

Beauty

4 Gifting Moments From Rabanne That Will Elevate All Your Senses This Holiday

They are truly bright ideas.

By Deanna Pai

Beauty

TikTok’s ‘Cold Girl’ Makeup Is Trending Again For The Holidays

The signature flush is back.

By Deanna Pai

Wellness

Here’s Everything You Need To Know About CoolSculpting Elite

By Deanna Pai

Beauty

This TikToker Shows How A Bold New Hair Color Can Be An Instant Confidence-Booster

Addy Salazar on mermaid hair, bold moves, and expressing herself through beauty.

By Deanna Pai

Hair

If You’ve Been Struggling With Hair Loss, Try This New Treatment

It uses a science-backed ingredient to promote growth.

By Deanna Pai

Beauty

The Tousled '70s Shag Is The Celeb-Loved Haircut Of The Season

Here are the products you need to style the season’s hottest cut at home.

By Deanna Pai

Beauty

4 Reasons Every Editor Swears By This Affordable Eye Cream Duo

It’s the dream team.

By Deanna Pai

Style

The Ultimate Mother’s Day Fragrance Gift Guide

The best gift is one that reflects your relationship.

By Deanna Pai

Beauty

7 Ways This Serum Is An Ode To Radiant Skin

Sulwhasoo’s First Activating Care Serum is a work of art in more ways than one.

By Deanna Pai

Beauty

4 Reasons To Try This Beauty Insider-Favorite Lash Serum In 2023

Mascara? Don’t know her.

By Deanna Pai

Skin

Meet The Only Hand Cream You Need This Winter

It can be used all over, but it’s especially clutch for dry, chapped hands.

By Deanna Pai

Style

How To Style A Blunt Cut Based On Your Hair Type

Layers have their perks, but a blunt cut can offer low-key maintenance with a simple, modern look.

By Deanna Pai

Gifting

6 Luxe Yet Affordable Beauty Gifts To Shop This Holiday Season

Whether to give or to keep, you can’t go wrong with these thoughtful makeup palettes, skincare sets, and more.

By Deanna Pai

Life

How To Style The Coolest Short Haircuts Of Fall 2022

Go short with face-framing lobs, choppy pixies, and snipped styles that are easy to manage and style.

By Deanna Pai

Skin

Why This Powerful Green Tea-Infused Line Is Unlike Anything You’ve Seen In Skin-Care

Proven benefits without the sticker shock.

By Deanna Pai

Skin

10 Must-Have Products To Help Repair A Sun-Damaged Skin Barrier

These picks work for both face and body to keep you covered from head to toe.

By Deanna Pai

Style

e.l.f. Just Dropped A New Version Of Its Best-Selling Putty Primer

Not only does it enhance makeup, but it now actively brightens skin over time, too.

By Deanna Pai

Beauty

How to Use e.l.f. Cosmetics Power Grip Primer for Flawless Summer Skin

Keep your makeup from melting with a formula that's actually good for skin, too.

By Deanna Pai

Beauty

17 Hours With Supermodel & Beauty Entrepreneur Winnie Harlow

Spoiler alert: It ends with a 'Euphoria' marathon-watch.

By Deanna Pai