Rules are meant to be broken, right? That’s why we’re saying “e.l.f. the rules” to push your boundaries in beauty and beyond.

Rule Breakers
Sponsored

Here's What Went Down At Rule Breakers 2019

By Bustle Studios
The Nabela Noor Collection
Sponsored

Nabela Noor's Latest Makeup Collab Is All About Self-Love

By Shyema Azam
Shop Our Faves