Starting Tuesday, Nov. 17, the HBO app will automatically switch over to HBO Max on all Fire devices, including Amazon Fire TV, Fire TV Edition smart TVs, and Fire tablets. Current HBO Max subscribers can access its library of content by logging in with their existing credentials. New customers can subscribe to the streaming service directly in the app for $14.99 per month, while current HBO subscribers who use Amazon’s Prime Video Channel option will be able to access HBO Max at no additional cost.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” Tony Goncalves, head of sales and distribution for WarnerMedia, said in a press release, per Variety. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
This comes after lengthy negotiations between Amazon and Warner Media, who were at an impasse ahead of HBO Max's May launch, according to a previous Variety report. Per The Hollywood Reporter, the new Amazon Fire deal means Roku is now the last major platform that doesn't carry HBO Max. However, both HBO and Roku have said publicly that they want to reach a deal quickly. Perhaps the Amazon Fire announcement will help to push things along.
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