Hey, Upper East Siders: The 2021 HBO Max remake of the beloved CW television show Gossip Girl just dropped its first trailer, and it’s promptly making waves across the internet. Developed by Joshua Safran, the original show’s writer and executive producer, this updated iteration sees a new group of uber-rich private school teens go toe-to-toe with the anonymous blogger Gossip Girl in a much more social media-friendly (or deadly) world than its predecessor. With a trailer that boasts love triangles and an incredible soundtrack, you can bet Twitter had a lot to say about it.
The trailer introduces the show’s new characters who have all been close friends since they were children (played by Jordan Alexander, Eli Brown, Thomas Doherty, Tavi Gevinson, Emily Alyn Lind, Evan Mock, Zion Moreno, and Savannah Lee Smith). When new girl Zoya Lott (Whitney Peak) enrolls at their school, she finds herself invited into their world of high fashion, lavish parties, and plenty of drama. Her arrival also coincides with the return of Gossip Girl, who now uses Instagram to spill all the secrets of the popular kids at school.
Speaking on The Tonight Show With Jimmy Fallon, Kristen Bell confirmed that she will make her return to the series as its mysterious narrator Gossip Girl. Bell also explained what makes the show different from its predecessor. “It talks all about how social media has changed us,” she said. “It’s more risqué because it’s on HBO Max, and there’s a twist at the end of episode one that’s really different.”
When the idea of a Gossip Girl remake initially raise eyebrows in 2019, it was met with some backlash online from viewers who didn’t see the need for another adaptation when the original was already so iconic. While there is definitely still a group of fans with no interest in the series, it seems like others are slowly coming around after the new trailer.
It’s not just fans showing their enthusiasm for the show either. The cast and crew have all been sharing the trailer online with their own reactions. Thomas Doherty, who plays Max Wolfe, uploaded a video of himself excitedly watching the trailer on his Instagram story, while Jordan Alexander, who plays Julien Calloway, shared the trailer online and wrote: “it’s coming.”
Upon the trailer’s release, fans were quick to point out their excitement for the new characters, especially when it came to their fashion choices and the already-brewing love triangles.
Others were pleased with the decision to include Frank Ocean’s single “Super Rich Kids” in the trailer. The song is not only a perfect encapsulation of the show’s themes of high society, loneliness, and destructive tendencies, but is also a call-back to the first Gossip Girl series where an entire episode was soundtracked by Ocean’s music. A perfect way of connecting past and present iterations of the show together.
We’ll have to tune in to see what Gossip Girl has in store when the show premieres July 8 on HBO Max.