Sephora may be many beauty junkies' go-to when it comes to makeup and skin care, but the well-known black and white hued store isn't the only great place to snag all your beauty essentials. These 15 beauty products from Target are proof that a name doesn't always signify quality and your new must-have doesn't always have to come from the most expected place.
While not a drugstore, Target hosts a plethora of drugstore brands plus a mix of other common products you can't snag at your local CVS. From ultra affordable beauty like Wet n' Wild to higher-end goods from UK-based brand No.7, the retailer is currently slaying the beauty game by offering one of the widest rages of shoppable, in-store goods.
If you're a beauty junkie, you've probably visited the Target beauty aisle, but the breadth of products seems to be ever expanding. What are the best items that Target has to offer, though? The answer: a lot.
These 16 Target beauty products may not be on your vanity or in your shower yet, but they should be. From skin care to makeup to body care, Target basically has it all, and you should certainly be shopping the store.
1. NYX Professional Makeup Lip Lingerie Lipstick
NYX is often cited as a dupe for high-end favorites. They're also seriously popular with beauty junkies. Their collection of neutral, matte liquid lips, along with all of NYX's other products, call Target home.
2. OGX Thick & Full Biotin & Collagen Shampoo
When looking for the most popular beauty products at Target, reviews will point you straight to this OGX Shampoo. The brand is sold in several stores, but why not one stop shop now that you know it's sold at Target?
3. No7 Protect & Perfect Intense Advanced Serum
A serum at Target? Yes! No7 is a UK based creation that has come to the US, and with nearly a five star rating out of 651 reviews, it's definitely worth a try.
4. Milani MAKE IT LAST Makeup Setting Spray
Milani is sold at retailers like CVS and Walgreens, but it's also available at Target. The Milani MAKE IT LAST Setting Spray is a beauty guru favorite, and it has nearly a full five star rating.
5. Pixi skintreats Glow Tonic
The Glow Tonic toner from Pixi is a favorite of Jackie Aina's, and it's inexpensive. If you've never shopped Pixi at Target before, it's the brand's sole brick and mortar retailer.
6. L'Oreal Voluminous Lash Paradise
The L'Oreal Voluminous Lash Paradise mascara is quickly becoming a classic with gurus like Jaclyn Hill raving about it. While L'Oreal is well-known for being sold at Target, this mascara launched only a few weeks ago, and it needs to go on your must-have list.
7. Real Techniques Miracle Complexion Sponge
Thought Real Techniques was only sold at Ulta? The brand is also available at Target. The Miracle Complexion sponge is often cited as a great, affordable alternative to the BeautyBlender, and based on reviews, fans seem to agree.
8. Pacifica Purify Coconut Water Cleansing Wipes
Just because you're not at a high-end store doesn't mean you can't get natural beauty. The Pacifica cleansing wipes are both natural and bio-degradable.
9. e.l.f. Cosmetics Beautifully Precise Powder Brush
e.l.f. has been a Target staple for some time now, but their new Beautifully Precise range is stunning.
10. Lip Smackers Coca Cola Fanta Sprite Coke Barks
Need a case of nostalgia? You can still get Lip Smackers at Target!
11. Essie Gel Couture Nail Polish
While you may already know that Target sells Essie, the retailer also features Essie's popular (and awesome) Gel Couture line which mimics a gel manicure.
12. EcoTools Ecofoam Facial Sponge Duo Set
The EcoTools sponges, like the Real Techniques Miracle Complexion sponges, are often compared to the BeautyBlender, and gurus seem to love it. Thankfully, you can pick one up during your next grocery run to Target.
13. Yes To Tomatoes Detoxifying Charcoal Paper Mask
The Charcoal Paper Mask is one of the highest rated sheet masks at Target.
14. Wet N' Wild Color Icon Blush
Who doesn't love an affordable blush? The Color Icon blushes from Wet n' Wild aren't just affordable, they're also incredibly well-rated.
15. Sonia Kashuk Valet Travel Makeup Bag Photo Floral
Think you can't snag adorable makeup bags at Target? Think again. This travel bag is perfection.
16. Glow Studio K-Beauty Kits
Still haven't jumped on the Korean beauty trend yet? These kits will have everything you need to cleanse, tone, and hydrate your skin.
17. Kristin Ess The One Signature Shampoo
Celebrity hairstylist Kristin Ess' shampoo is for any and every hair type, and it shows — the product has over 89 reviews and a four star rating.