A new year means it's time for new makeup. And in case you've been wondering what's new at the drugstore for 2017, let me tell you: There's a lot, and it's amazing. Seriously. Beauty brands are really stepping up their game this year on a variety of fronts. Whether expanding shade ranges to be more inclusive, making certain types of products like cushion foundations and liquid lipsticks more accessible, or even coming up with innovative products like scalp scrubs and face kits to tackle concerns that haven't yet been addressed from the drugstore, there are so many new products you'll want to get your hands on ASAP.
But since there's enough new makeup, skincare, and haircare at the drugstore that you could drown in it (hey, not a bad way to go, IMO), I've narrowed down some of the best and most exciting new products that will hit the shelves this month. And if these launches are any indication of what else is to come this year, I think we'll all be pretty happy cosmetic campers. So you can shop the drugstore with purpose (or if you just want to know which aisle to sit in so you can admire all the beauty), here are 40 of the best, new products for 2017:
Adjust your coverage with this foundation that is available in 24 shades so you can always have your perfect match.
In love with cushion foundations? Here's the newest one to hit the drugstore that you'll definitely want to try.
This moisturizing tint is perfect for all skin types to stay hydrated without looking greasy.
These correcting, concealing, and highlighting cream palettes give you everything you need and come in three different variations for light, medium, and deep skin tones.
The creamiest, most natural-looking concealer to ever come in a stick.
Need a full-coverage, liquid concealer that will hide imperfections and add a brightening effect? This one has you covered.
Who doesn't love a good blush palette? These highly pigmented and blendable shades will add the perfect pop of color to your cheeks.
Use this multi-color highlighting palette on cheeks and eyes for a bright and glowy look.
Sculpt and highlight with these cream sticks that blend easily and have a powder finish.
This compact palette has every powder shade you could possibly need to sculpt your brows and even line and shade your eyes.
For the fastest brows you'll ever do, try this crayon that fills in and tames brows with just one swipe.
For something a little more precise though, this brow pencil that is neither too waxy nor too creamy can easily draw on individual hairs.
Line and define your brows with this no-mess powder that applies like a pencil.
Easily and precisely highlight your brow bone with this pen that comes in multiple shades to help perfectly shape your brows.
Create a warm neutral or smoky eye with this pigmented palette that has every shade you might need.
This long-wearing, cream eyeshadow even has a brush applicator tucked in the lid for easy application.
For a totally matte, long-lasting liner, try this liquid version that comes in a variety of wearable hues.
Nail the smudgy liner look or a one-step smoky eye with this angled kajal that has a built-in brush.
If you can't decide between thin or thick liner, this pen gives you both with its unique, paddle-shaped tip.
This tiny brush will help you coat every single lash including your bottom ones without getting mascara all over your lids.
More drugstore falsies options are coming your way this year with e.l.f.'s new line of lashes which will make all of your wispy, fluttery dreams come true.
If you're a fan of chubby lippies, you're going to love these new Baby Lips that have all of the moisture you're used to but are packed with pigment.
Can't get enough liquid lipsticks? Then you'll want to add this new formula to your collection.
Taking the confusion and frustration out of finding your perfect nude, this line offers 10 shade options from light sand to rich chocolate in a creamy, matte finish.
This organizer is perfect for storing all of your favorite products. Plus, how cute is that print?
Cleansers & Scrubs
Sensitive skin types will love this cleanser that's free from all harsh and stripping ingredients.
Say hello to a new line of micellar waters because, no, we can't get enough of them.
This sweet scrub smells amazing and is step-two of a new line that removes stubborn lippies and keeps pouts smooth and hydrated.
Packed with nourishing oils, this exfoliator will smooth your skin while keeping it soft and moisturized.
Masks & Treatments
Because a hyaluronic-acid serum is a step everyone needs in her skincare.
I mean, who doesn't love a peel-off mask? Plus, this one has a built-in applicator so it's truly mess-free.
This delicious-smelling mask is perfect for clearing out impurities from congested skin without drying it out.
The next big thing in single-use masks are these two-step face kits that help target various concerns like dull skin, puffy eyes, and clogged pores.
Shampoo & Conditioner
Ladies and gents with flat or thinning hair will love this duo that adds volume and promotes healthy hair growth. And did I mention this line smells amazing?
Natural ingredients are having a moment, and this line is infused with olive oil to replenish hair with softness and shine.
A leave-in conditioner is a must-have, and this olive-oil infused one softens strands without weighing them down.
Treatments & Style-Aids
You exfoliate your face, so why not your scalp? This scrub helps remove flakes and build-up for a healthy scalp and hair that isn't weighed down.
Finally a dry shampoo is using clay to help really absorb that excess oil, and let me tell you, it works.
Whether you've always been a fan of air-drying your hair, or have made a resolution to try, this line of styling aids will help you achieve your best 'do sans heat.
It's really going to be a beautiful year, you guys.
Images: Courtesy of Brands