Style

20 Innovative Beauty Products That Will Definitely Go Viral

There are already so many tools, palettes, and gadgets making up the best new beauty products in 2017, and it's only month two. By looking at this roundup, I can already tell that this year is going to beat out 2016 at being the year of beauty.

Thanks to social media, beauty vloggers, and the 24-hour beauty news cycle, there is now much room for creativity in the beauty space. Brands are really zooming in on social media to see what people are gravitating towards to create their new products. Case in point: Kat Von D's Pastel Goth Palette that was inspired by the popular hashtag #PastelGoth. And she's not the only one coming out with some innovative beauty. New brands like Milk Makeup are coming out with a plethora of new products that rival beauty veterans like Too Faced and Mac. Becca has a new primer that literally gives your face an Instagram filter, and thanks to the unicorn trend, rainbow everything is having a moment. I'm telling you, this year is going to be a revolutionary one, in terms of innovative products and beauty tools. And the year isn't even close to being halfway done. Plus, it's not just makeup. There are cool new skin and hair products with innovative formulas that will make you look and feel good. Feeling inspired? Scroll through these new cool beauty products sure to go viral in 2017.

1. Remington CI52FO Wrap to Waves Ceramic Hair Styler

Remington CI52FO Wrap to Waves Ceramic Hair Styler, $30, Amazon

This year, hair tools might look a little weird, but they offer amazing results. This Remington hair styler helps you nail those beach waves, thanks to its double barrel and 30 different heat settings, which make it work for any hair type. Wrap sections around the barrels in a figure eight shape, and you'll have a natural wave.

Amazon

2. One North Beauty Kailijumei Original Lipstick with Infused Flower

One North Beauty Kailijumei Original Lipstick with Infused Flower, $14, Amazon

These flower-infused lipsticks are all the rage in China, but now they're gaining popularity in the U.S.. When applied, these lipsticks start out as a light pink gloss, but then change color depending on your body's pH. Plus, they make for a great Instagram photo.

Amazon

3. ASIMOON Professional Makeup Brushes

ASIMOON Professional Makeup Brushes, 10-Piece Set, $27, Amazon

This year, makeup brushes are going to be just as Instagram-worthy as your actual makeup. This 10-piece ASIMOON brush set has a rainbow holographic look to them, and the set features popular oval shape brush head to evenly blend your cream and powder makeup.

Amazon

4. Kat Von D Alchemist Holographic Palette

Kat Von D Alchemist Holographic Palette, $73, Amazon

The Kat Von D Alchemist Holographic Palette takes strobing to the next level. It has four holographic shades made from 360-degree refractive pearls, dipped in a prismatic coating that catches the light from every angle when applied. Use it on your eyes, cheekbones, or your lips, and you'll see how far you'll glow.

Amazon

5. BECCA First Light Priming Filter

BECCA First Light Priming Filter, $62, Amazon

This primer is basically an Instagram filter in a bottle. Its blend of spring water, prickly pear flower, and ginger brighten up your skin and even out your complexion. The purple goes on sheer, and it works for all skin tones.

Amazon

6. REN Evercalm Ultra Comforting Rescue Mask

REN Evercalm Ultra Comforting Rescue Mask, $39, Amazon

The REN Evercalm Ultra Comforting Rescue Mask is the ultimate de-stressor. It relies on its white mushroom extract to block irritation and pain messages from signaling the brain, meaning you'll feel pretty chill when you put it on. Apply it for 10 minutes when you're feeling stressed or even jet-lagged.

Amazon

7. Kat Von D Pastel Goth Eyeshadow Palette

Kat Von D Pastel Goth Eyeshadow Palette, $62, Amazon

Bright, colorful eyeshadow is having a moment. Inspired by the #PastelGoth hashtag on Instagram, the Kat Von D Pastel Goth Eyeshadow Palette lets you step out of your neutral comfort zone by providing six colorful shades, plus a dark and light gray.

Amazon

8. Maui Moisture Bamboo Fibers Blow Out Mist

Maui Moisture Bamboo Fibers Blow Out Mist, $32, Amazon

Revive your brittle, weak hair with this blow out mist. It contains aloe, bamboo fibers, and other oils to add moisture and volume to your tresses.

Amazon

9. Silverati Shampoo

ORIBE Silverati Shampoo, $46, Amazon

The granny hair trend is here to stay, and now there's a shampoo specifically for those with white or gray hair. The ORIBE Silverati Shampoo makes your gray-white hair more vibrant, while getting rid of yellow undertones. It works for both dyed hair and those with natural gray hair.

Amazon

10. Milk Makeup Blur Stick

Milk Makeup Blur Stick, $61, Amazon

Milk Makeup's Blur Stick recently came out, and it's already loved by beauty bloggers. Kathleen Lights can't get enough of it. So what is it? It's a primer that minimizes your pores, hides your blemishes, and fills in any fine lines, giving you a blank canvas to apply your makeup.

Amazon

11. GLAMGLOW VOLCASMIC Matte Glow Moisturizer

GLAMGLOW VOLCASMIC Matte Glow Moisturizer, $89, Amazon

GLAMGLOW face masks are a force to be reckoned with. This new face mask is a water balm that contains volcanic minerals that work like sponges to pick up any excess oils. Beauty vlogger Tati is a big fan!

Amazon

12. Olay Body Cleansing Duo Soothing Buffer

Olay Body Cleansing Duo Soothing Buffer, $10, Amazon

If your electronic face cleansing brush and a loofah had a baby, you'd basically get the Olay Body Cleansing Duo Soothing Buffer. Infused with orchid and black currant soap, this buffer has a two-sided cleanser that exfoliates and cleans your skin within 30 uses. Just add water, lather, and repeat.

Amazon

13. Wet n Wild MegaCushion Color Corrector

Wet n Wild MegaCushion Color Corrector, $15, Amazon

The Wet n Wild MegaCushion Color Corrector combines two hot new beauty trends: cushion foundations and color correcting. Available in four color correcting shades, this spongey cushion lets you tap on just the right amount of product to areas that need attention for a lightweight and natural look.

Amazon

14. Maybelline New York Baby Lips Color Balm Crayon

Maybelline New York Baby Lips Color Balm Crayon, $11, Amazon

Your favorite Baby Lips lip balms are now in crayon form! The Color Balm Crayons come in eight vibrant, satin colors and promise to give you 12 hours of hydration with every application.

Amazon

15. L'Oreal Paris Hair Care Ever Fresh Micro-Exfoliating Scrub

L'Oreal Paris Hair Care Ever fresh Micro-Exfoliating Scrub, $10, Amazon

If you're like me who sprays all the dry shampoo, then this exfoliating scrub is about to be your new BFF. Yes, it's a micro-exfoliating scrub for your hair, but what it does is that removes any product build up that's weighting down your hair. The result is bouncy, clean hair and an itch-free scalp.

Amazon

16. First Aid Beauty Hello FAB 3 in 1 Superfruit Color Correcting Cushion

First Aid Beauty Hello FAB 3 in 1 Superfruit Color Correcting Cushion, $59, Amazon

If you're overwhelmed by picking out the right color corrector for your skin, then this First Aid Beauty Color Correcting Cushion will save you the stress. It features a swirl of purple, green, and pink to help minimize redness, even out your skin tone, and brighten your face. What's cool about this formula is that it's made from a blend of dragon fruit, kiwi, and blueberry extracts that act as superfruits to improve your skin's look and protect against environmental aggressions.

Amazon

17. Tarte The Lip Sculptor Lipstick & Lipgloss

Tarte The Lip Sculptor Lipstick & Lipgloss, $35, Amazon

Tarte has been killing it with their beauty products and this Lip Sculptor Lipstick & Lipgloss is bound to be another hit. In one product, you have a lipstick and lipgloss that provide lots of pigmentation and a satin finish. Together, they work to contour your lips, giving you a more shapely pout.

Amazon

18. Elizavecca Milky Piggy Carbonated Bubble Clay Mask

Elizavecca Milky Piggy Carbonated Bubble Clay Mask, $11, Amazon

People can't get enough of the bubbly-foamy texture that this Elizavecca Milky Piggy Carbonated Bubble Clay Mask gives your face. Aside from the bubbles, this mask is made from clay mud and charcoal powder to help remove dirt, makeup, and other grime from your face.

Amazon

19. Kiss Products Instawave Automatic Hair Curler

Kiss Products Instawave Automatic Hair Curler, $35, Amazon

The Kiss Products Instawave is the more affordable alternative to the popular self-rotating curling irons all over social media. Use the arrow keys to determine which way the barrel spins for a perfect curl each time. It's made with diamond ceramic ionic technology that promotes healthy, shiny hair and shuts off automatically in 90 minutes — a lifesaver for anyone who forgets to turn their hair tools off before leaving the house.

Amazon

20. CoverGirl TruNaked Jewels Eyeshadow Palette

CoverGirl Trunaked Jewels Eyeshadow Palette, $13, Amazon

As mentioned, colorful eyeshadow is in, especially jewel tones. The CoverGirl Trunaked Jewels Eyeshadow Palette features eight shimmery shades that are highly pigmented and easy to blend.

Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.

Amazon
120