20 Innovative Beauty Products That Will Definitely Go Viral

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There are already so many tools, palettes, and gadgets making up the best new beauty products in 2017, and it's only month two. By looking at this roundup, I can already tell that this year is going to beat out 2016 at being the year of beauty.

Thanks to social media, beauty vloggers, and the 24-hour beauty news cycle, there is now much room for creativity in the beauty space. Brands are really zooming in on social media to see what people are gravitating towards to create their new products. Case in point: Kat Von D's Pastel Goth Palette that was inspired by the popular hashtag #PastelGoth. And she's not the only one coming out with some innovative beauty. New brands like Milk Makeup are coming out with a plethora of new products that rival beauty veterans like Too Faced and Mac. Becca has a new primer that literally gives your face an Instagram filter, and thanks to the unicorn trend, rainbow everything is having a moment. I'm telling you, this year is going to be a revolutionary one, in terms of innovative products and beauty tools. And the year isn't even close to being halfway done. Plus, it's not just makeup. There are cool new skin and hair products with innovative formulas that will make you look and feel good. Feeling inspired? Scroll through these new cool beauty products sure to go viral in 2017.

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