21 Beauty Products You've Probably Never Heard Of

by Kim Carpluk
S. Alemdar/Getty Images Entertainment/Getty Images

Being in the beauty industry has its perks, IMO. You get the top secret intel on what products are perpetually in high demand. But it's time to let the cat out of the bag: There are plenty of popular beauty products you've probably never heard of, and it's time to get familiar.

Now, you won't necessarily see them in YouTube videos, where the same several products tend to trend and circulate from vlogger to vlogger. But you will hear them mentioned in the whispers from makeup-obsessed friend to friend over drinks or doughnuts. These products aren't popular because of promotion–they're popular because they actually work. So, though they're some of the best on the market, you might not have heard of them at all.

If you don't work in beauty, it's understandable that you don't have the time to obsessively stalk every blog post and live inside every makeup store. However, this roundup has totally got you covered, no matter what kind of beauty stuff you might be into. Everyone's skin, hair, and beauty needs are different, but some products just universally rise above the rest. Get ready to meet your new best friends, the beauty items that may very well change your life.

1. Sunday Riley Luna Oil

Sunday Riley Luna Sleeping Night Oil, $55, Sephora

Nearly every blogger worth their weight in false lashes and liquid liner has written about this night oil. This product is truly amazing, extremely effective, and visibly treats most skin concerns (like fine lines and wrinkles, redness, visible pores, dryness, rough texture, age spots, and dullness).

2. Sephora Collection Always Red Cream Lip Stain

Sephora Collection Cream Lip Stain in 01 Always Red, $14, Sephora

These cream lip stains are super comfortable, not too drying, and move with the mouth. This particular color, Always Red, is one of the most universal reds on the market.

3. Hourglass Veil Mineral Primer

Hourglass Veil Mineral Primer, $54, Sephora

This satin-y primer makes your makeup water-resistant! If you have oily skin and your foundation normally slips and slides, then the Hourglass Veil Mineral Primer will change your life.

4. Dyson Supersonic Blow Dryer

Dyson Supersonic Blow Dryer, $399, Sephora

Within a year of it's release, this Dyson won the Allure Best of Beauty award and became the best-selling blow dryer on the market. No wonder it's Jen Atkin-approved.

5. Living Proof Perfect Hair Day Dry Shampoo

Living Proof Perfect Hair Day Dry Shampoo, $22, Sephora

This dry shampoo actually removes oil, sweat, and odor from the hair, rather than just masking it, making it super effective. A little bit goes a long way.

6. Fresh Soy Face Cleanser

Fresh Soy Face Cleanser, $38, Sephora

The Soy Face Cleanser is a time-tested, do-it-all cleanser that will clean even the most sensitive skin without whisking away too much moisture. It's "best-seller" status speaks for itself.

7. IT Cosmetics CC+ Cream

IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+, $38, Sephora

This CC+ cream has more coverage than your average CC and it helps to diminish the appearance of pores, fine lines, and wrinkles over time. It's the perfect solution for those who have five minutes in the morning and not enough time for a full skincare and foundation routine.

8. Benefit Gimme Brow

Benefit Cosmetics Gimme Brow Volumizing Fiber Gel, $24, Sephora

This gel has microfibers which adhere to your natural hairs, making them appear fuller overall. It's the quickest and most natural-looking way to achieve volume.

9. First Aid Beauty Ultra Repair Cream

First Aid Beauty Ultra Repair Cream Intense Hydration, $30, Sephora

This FAB Ultra Repair Cream truly works on all dry areas. If you have any eczema or flakey texture, this product is truly a life saver.

10. Sol De Janeiro Brazilian Bum Bum Cream

Sol De Janeiro Brazilian Bum Bum Cream, $45, Sephora

This firming body moisturizer transports you straight to Brazil with its delicious and delectable tropical scent.

11. Madison Reed Root Touch Up

Madison Reed Root Touch Up, $30, Sephora

If you get a little lazy with your roots, this best-selling powder will help camouflage in the most simple way. Just brush on to the growth, and go.

12. Dior Nude Air Luminizer Powder

Dior Nude Air Luminizer Powder, $56, Sephora

If you want your skin to look lit from within, this powder is the best way to go. It's the perfect amount shimmer without any artificial metallic effect.

13. Sephora Collection Solid Brush Cleanser

Sephora Collection Solid Clean: Solid Brush Cleanser, $14, Sephora

This soap literally pulls all old pigment out of brushes like a vacuum and leaves them feeling as soft as a unicorn mane. Plus, it's much more cost effective than other brush cleaners on the market.

14. Kevin Aucoin Eyelash Curler

Kevin Aucoin The Eyelash Curler, $21, Sephora

An eyelash curler that actually works. Extra added bonus: you can use it on lashes before and after applying mascara and it won't rip out your lash hairs.

15. Bite Agave Lip Mask

Bite Agave Lip Mask, $26, Sephora

The best product to actually repair and hydrate lips. An amazing quick fix for chapped, angry pouts.

16. Givenchy Mister Light

Givenchy Mister Light Instant Light Corrective Pen, $37, Sephora

You've heard of YSL Touche Éclat and NARS Radiant Creamy Concealer. Well, this is the best of both worlds! Mister Light has just as much coverage power as the NARS and is just as radiant at the YSL with an awesome brush applicator that just makes life easier.

17. Sephora Collection Illuminate Palette

Sephora Collection Illuminate Palette $28, Sephora

This affordable (hello, $28) palette has pretty much been sold out since it hit shelves a few weeks ago. Swatch it to see for yourself just how shimmery it is!

18. Surratt Eye Shadows

Surratt Beauty Artistique Eyeshadow, $20, Sephora

These totally buttery, ridiculously pigmented eye shadows pack a powerful punch in barely one swipe. The colors are bold and beautifully blendable.

19. NYC Lipstick

NYC Ultra Moist Lip Wear, $0.99,

Can you even really get anything for just a dollar anymore? Go and buy all the shades before they raise the price.

20. NYC Liquid Liner

NYC Liquid Liner, $2.99,

Still one of the best liquid liners out there. Admittedly, it can flake a bit, but if your layering it over pencil liner, you won't even notice. Definitely worth it for $2.99.

21. Wet N' Wild Makeup Stick

Wet N' Wild MegaGlo Makeup Stick, $3.99,

If you're just starting to experiment with high light and contour, these sticks won't break the bank. Easy to apply and easy to correct any minor mistakes.

Now that you've been introduced to these best-selling beauty products, it's time to get further acquainted. Who knows, maybe it'll be a match make in makeup heaven.