30 July 2018 Beauty Launches That You May Have Missed
With the arrival of July comes the arrival of a slew of new summer beauty products, which makes total sense: Unlike the other seasons, summer is all about putting the focus on making you look as glowy as possible, be it through makeup or skin care. This month, brands released products that do just that — make your skin look extra hydrated, your pout look super glossy, and your cheekbones look radiant AF.
While summer beauty might seem pretty low-maintenance in comparison to winter or spring, it actually requires a lot of upkeep! Sure, you might wear less makeup, but you need to remember to slather on more sunscreen and use products that will protect your skin from any harmful environmental damage (since you're outdoors more often). And because it's so gosh darn hot, you might need to reapply products more often, or take more steps while getting your face ready to ensure that the makeup you do wear actually stays put.
So whether you're switching up your routine for the warmer months ahead or you just want to add some fun new products to your rotation, here are 30 new July 2018 beauty launches to consider shopping.
If you're a skin care fanatic, you're familiar with LED light therapy — depending on the color, LED lights can help brighten your complexion, boost your collagen production, or kill bacteria in your skin. Skin Inc's Optimizer Voyage Tri-Light++ device (which now comes in an Instagrammable rose gold) can do it all, thanks to its red, yellow, blue, orange, and purple light features. This particular set also comes with two hydrogel masks that can be worn on your face while you use your Tri-Light.
Jessica Alba did a total overhaul of her Honest Beauty line, rebranding all of the products, reformulating some, and releasing new ones. One of the standouts? This primer, which is a favorite of Daniel Martin, Meghan Markle's friend and makeup artist (and also Honest Beauty's Creative Color Consultant). You can wear it as a moisturizer, creating a hydrated matte base underneath your makeup, or on top of your makeup as a setting product.
If you were looking for the perfect summer eyeshadow palette (that you can also use in the fall) look no further than this rich, colorful offering from Queen Rihanna. It was inspired by Moroccan spices (hence the name) and has every color imaginable (in different finishes — satin, matte, pearl, metallic, and shimmer), so you can create killer looks for both day and night.
This new pimple patch from Soko Glam is next level, folks. It's a two-step acne treatment that will first sanitize and treat your pimple with a pad soaked in salicylic acid and tea tree leaf oil. Then, you'll apply the pimple patch which has microneedle technology. While you wear it, it'll infuse your skin with hyaluronic acid, niacinamide, and oligopeptide-76 — all of which will work to attack the bacteria and reduce inflammation in your pimple.
Get that sexy, "just bitten" lip look with Urban Decay's new Lo-Fi Lip Mousse. This matte lippie is super lightweight, highly pigmented, buildable, and waterproof. In other words, it's perfect for summer. The best part? You can apply it with your fingers! It also doubles as a blush and comes in a compact case (complete with a mirror) — ideal for your summer travels!
If you've used whitening strips before, you might've found that your teeth feel extra sensitive after wearing them. Lumineux by Oral Essentials promises whiter teeth without the pain. Their natural whitening strips (which were developed by a dentist) use a mixture of coconut oil, lemon peel oil, and sage oil to whiten your teeth, instead of hydrogen peroxide or baking soda.
This new lip offering from the cheeky folks over at The Balm delivers a hydrating, shiny lip stain that's perfect for summer. It goes on like a gloss, delivers the pigment of a lipstick, and leaves a long-lasting lip stain that'll withstand all the burgers and popsicles summer barbecues have to offer.
Talk about highlighter goals! Achieve the same glow as the gorgeous woman above by snagging one of Anastasia Beverly Hill's newest Liquid Glow shade extensions. The liquid highlighter now comes in three new shades: Patina, a bronze gold, Rose Gold, a pink-hued gold, and Penny, a copper gold. (The model pictured is wearing Penny.)
Summer can leave you high and dry, am I right? This nourishing balm from Korean beauty brand Dear Dahlia was made to specifically moisturize the parts of your face that get driest in the heat — your lips, the sides of your nose, and under your eyes. It's made with EWG-grade ingredients, like shea butter, sweet almond oil, and Dahlia extract (of course) and is vegan and cruelty-free. The packaging is pretty cute, too.
The zit-zapping, complexion-clearing geniuses over at Kate Somerville have added a new product to the Eradikate line-up: EradiKate® Salicylic Acid Acne Treatment. If you're struggling with breakouts, this product can be used all over your face to clear acne and smooth your skin at the same time.
This super pigmented eyeliner was made specifically for your waterline, and since it's water-resistant, it should hold up against all forms of water, whether it's tears or sweat. It has a soft-tip applicator that allows you to easily dab the liner to your lash line.
You don't need to be a Leo to appreciate this fiery gold lipstick inspired by the bold and dramatic zodiac sign. Wear it as is for a glittering metallic gold statement lip or layer it on top of your favorite colored lippie to add a little something extra.
In case you haven't heard the big K-Beauty news, Peach & Lily have launched their own clean skin care line inspired by founder Alicia Yoon's Asian roots. There are five products to start, including a "glow" sheet mask and a matcha antioxidant cream. My favorite? The Glass Skin Refining Serum. It's made with peach extract, niacinamide, East Asian mountain yam, madecassoside, peptides, and hyaluronic acid, all of which will hydrate your skin instantly, delivering that enviable glow.
Beautyblender recently launched a hyaluronic acid-infused liquid whip foundation that has everyone on Instagram bouncing (get it?) up and down with excitement. It comes in 32 different shades and features a "built-in reservoir" on the bottle that was made to be used with the beautyblender sponge to ensure seamless application.
Watermelon isn't just for snacking during the summer. It's for hydrating your tired and dry skin! Purlisse's new Watermelon Energizing Sheet Mask is just the thing you should use after a long day out in the sun. It's made with watermelon (to hydrate), aloe vera (to reduce inflammation) and cucumber (to soothe) along with other restorative Asian botanicals to nourish your face.
YouTuber-turned-beauty-entrepreneur Sona Gasparian added another product to her already amazing line of highlighters and eyeshadows: Season One Matte Liquid Lipsticks. Although they have a pigmented matte finish, they won't flake, feather, or fade, thanks to the avocado oil and shea butter ingredients. They come in three shades: OG, a universal nude, Holy Grail, a deep red, and Flamingo, a muted mauve (seen above).
You may not realize it right away, but if you take a look at your strands this summer, it'll likely reveal all the damage the sun, chlorine, and tight ponytails (or top knots) have caused. Repair the damage with NEXXUS' new Keraphix protein treatment. This particular hair mask from the line will infuse your hair with the same keratin that your hair produces (but loses when damaged), making it stronger and healthier. Plus, it'll look super shiny after.
You've probably been seeing this palette all over your Instagram and for good reason — it's really, really good. The Norvina palette was created by Anastasia’s daughter Claudia Soare (aka @Norvina on Instagram) and it's got seven shimmer and seven matte shades. Get ready to slay your summer eye game with this stunner.
Have you been wanting to get into collagen supplements? This new product from HUM Nutrition makes it easier than ever. All you have to do is dissolve one tablet of Collagen Pop into a glass of water and boom — you're taking in all of the marine collagen peptides and vitamin C goodness that'll help keep your skin healthy and hydrated.
You might've tried Schmidt’s Naturals deodorants or bar soaps, but now they've expanded their line to include a body wash that will leave you smelling as fresh as jasmine tea. This argan oil-based cleanser is made with sea-based antioxidants and aminos (like nori, red algae, and spirulina), so it'll not only leave your skin feeling clean, but it'll also make it feel smooth and soft.
If you're obsessed with analyzing your skin, you need HiMirror's latest innovation in your life. The HiMirror Mini can track your skin daily and let you know what areas you should be working on, from red spots to pores. It also features adjustable LED lights so you can see what your makeup looks like in different scenarios (outside, in the office, during sunset, etc.) You can also connect to Spotify to play music or Amazon Alexa to re-order products.
Treat your pout to some extra TLC with PMD's new lip sheet masks. They're specifically formulated to help soften, smooth, and slightly plump your lips. Use it before a night out or after a long week (or weekend) of wearing lipstick. Your lips will thank you!
If you're doing a lot of outdoor activities this summer, you might be feeling a little sore. Grab a bottle of Natura Bissé's new Essential Shock Intense Cryo-Gel that was made to help with muscle fatigue all over your body. It has a similar effect to cryotherapy, in that it delivers a strong cooling effect to your body, helping to minimize discomfort, stimulate circulation, and leave your skin feeling refreshed.
If you love clay masks, but hate how messy and time-consuming they can be, Innisfree's new Clay Stick Mask was made for you. This formula, made with Jeju volcanic clusters, can be applied directly from the stick onto your face and rinsed just after one minute. It'll help detox your pores and clear your complexion.
IT Cosmetics' CC Creams have a cult-following and this newest addition to the family will surely be just as successful — as of press time, all shades are already sold out on Sephora! This CC Cream is made for those with oily skin, looking for full coverage with a matte finish (and SPF). Stay tuned to see when the next restock is.
Great news, fam: You can now shop for Korean beauty products on Walmart.com! Here's one to put at the top of your list — the All-in-One Pore Dual Mask Pack from JJ Young. There are two different masks in one to combat all your skin needs, whether you're suffering from an oily T-zone or a dry U-zone.