With the world in its current state, conversation about the wage gap is more important than ever. Equal Pay Day is on Apr. 4, which means its the perfect time to support women-owned beauty brands, if you aren't already. Because let's be honest, getting great products and shopping from awesome women at the same time is a win-win situation.
According to Business Insider, "on average, women earn .79 cents to every dollar a man earns," a median of $10,800 less annually. Something has to change, and we can make it happen. To start, we can celebrate brands owned by women. We should be doing this year-round, but with Equal Pay Day coming up, there's no better time to take a hard look at the products you're buying and make sure they really count.
There are tons of well-established women owned brands out there, like Jessica Alba's Honest Company or Jen Atkin's Ouai hair line. But there are also plenty of start-ups and on-the-rise companies that deserve some love too. Here are just some of the incredible women-owned beauty brands to shop on Equal Pay Day — and every day.
1. Ginger + Liz
Ginger + Liz Colour Collection Laquer, $12 each, gingerandliz.com
Created in 2010 by Ginger Johnson and Liz Pickett, this company offers nail polish and other cosmetics that are vegan and toxin-free.
2. KL Polish
Zoey, $8.50, klpolish.com
YouTuber Kathleen Fuentes, aka KathleenLights, started her very own nail polish brand, and the colors are to-die-for.
3. Indie Lee
Grapefruit Citrus Bath Soak, $28, indielee.com
After surviving a life-threatening brain tumor, founder Indie Lee created this eco-friendly (and very chic) skincare brand.
Light Up Lip Gloss, $18, beautyforreal.com
Leslie Munsell started Beauty For Real to simplify the makeup selection process — not to mention that the lippies also have a light in the cap to make for easy, on-the-go application.
Beachwaver Pro, $199, beachwaver.com
Created by celebrity hair stylist Sarah Potempa, this beauty tool is a cult classic.
Flower Pots Powder Blush, $10, flowerbeauty.com
This brand, which is sold exclusively in-store at Walmart and on the brand's website, was created by the actress Drew Barrymore.
Eyeshadow Trio, $25, honestbeauty.com
Jessica Alba started this brand as an offshoot of The Honest Co. All of the items are made from natural ingredients and are absolutely stunning. You can now shop some of the items at Target stores as well as online.
Lazy Perfection Petites Set, $65, jennypatinkin.com
Celebrity makeup artist Jenny Patinkin created the Lazy Perfection Brushes to give women a fast and easy way to apply makeup.
Glossier Boy Brow, $16, glossier.com
Glossier was started by Emily Weiss, who also founded the fashion and beauty website Into The Gloss.
Birchbox was founded by Katia Beauchamp and Hayley Barna, who wanted to give women a new way to try out new beauty products. I'd say they did a pretty darn good job.
11. Kylie Cosmetics
The Perfect Pink Bundle, $125, kyliecosmetics.com
C'mon, you've heard of this one. Kylie Jenner started it all with the launch of her iconic Lip Kit, and now her brand offers highlighters, eyeshadows, and blushes in addition to several other lip products.
12. Heritage 1933
And I Don't Care: Whipped Hair and Body Moisturizing Butter, $30, heritage1933.com
Founder and CEO Latoya Thompson started this company to broaden the "narrow perception of beauty," according to the website. The aim is to "celebrate natural beauty and improve the lives of women and children in need." The brand offers a selection of hair, body, and skin care items.
13. The Lip Bar
Amaretto Sour, $12, thelipbar.com
Melissa Butler, Founder and CEO of The Lip Bar, founded her fun range of lipsticks in order to promote "diversity and fun" in the beauty industry.
OUAI Dry Shampoo, $24, theouai.com
According to the website, Celebrity Hair Stylist Jen Atkin created OUAI to give women the tools that they need for quick and easy haircare. She's definitely succeeding so far with her stylish and simple line!
Storybook Cosmetics Wizardry and Witchcraft Palette, $52, storybookcosmetics.com
This indie brand is unlike any other. Storybook Cosmetics was started by three sisters — Erin, Mandy and Missy Maynard — who create, well, storybook and fantasy inspired makeup.
16. Beauty Bakerie
Frosted Illuminator, $32, beautybakerie.com
Founder Cashmere Nicole survived breast cancer and went on to create an adorable makeup line filled with delightful products like highlighters packaged like ice cream and Flour Setting Powder.
17. Juvia's Place
The Saharan Palette, $28, juviasplace.com
According to an interview with Black Girl With Long Hair, Juvia's Place Founder Chichi Eburu aims to bring the influence of her African culture to the makeup world via highly pigmented products and gorgeous packaging.
18. Zoella Beauty
Zoella Good Things Come In Threes, $17.92, feelunique.com
Zoe Sugg, aka UK-based YouTuber Zoella, created her own beauty line filled with everything from bubble bath to perfumes.
Showstopper Creme Stain Complete Set, $150, makeupgeek.com
Marlena Stell started this company in 2009 with just eyeshadows and now it offers lip products and highlighters as well.
Nude Lip Kit 3 Piece Mini Set, $24, sephora.com
This line was created by sisters Ally and Taylor Frankel. All of the products are travel friendly and come packaged in a sleek black tin.
21. Foxie Cosmetics
90's Kids, $7.50, foxiecosmetics.com
Founder Kayla Philips operates Foxie Cosmetics herself and plays a hand in the production of all products, which is impressive seeing as they have over 500.
22. Vee + Co.
Red Sandalwood Foaming Cleanse, $18, veeandco.com
Vee + Co is a cruelty-free brand that sells skincare, body and bath, and aromatherapy items geared toward men and women.
Panther, $22.14, mdmflow.com
Florence Adepoju started her cool cosmetics brand MDMflow when she was just 22 years old. Two years later, it's thriving.
24. RMS Beauty
Rose-Marie's Essentials Set, $120, rmsbeauty.com
Rose-Marie Swift, founder of RMS Beauty, started her own organic color cosmetics company after she began to suspect that her makeup routine could be causing health issues, according to the brand's website. She's not only a brand-owner but also an advocate for toxic-free makeup.
25. Josie Maran
Argan Lip Sting, $23, josiemarancosmetics.com
According to the website, Josie Maran started her beauty brand "to make cosmetics that are top-quality and healthy for people and for the planet." She's best known for her items infused with argan oil.
Bardot, $28, shop.battingtonlashes.com
After struggling to find long-lasting, comfortable lashes, Founder Sirine Swed decided to make them herself and founded Battington Lashes.
27. Melt Cosmetics
Rust Stack, $58, meltcosmetics.com
Two best friends, Lora Arellano-Tovar and Dana Bomar, took on the makeup work with their passion for bold colored items, and they never looked back. Melt Cosmetics is now a YouTuber favorite brand know for their cool stacks of eyeshadow like the one pictured above.
28. Bite Beauty
The Perfect Pair Amuse Bouche Lipstick Set, $15, sephora.com
Bite Beauty founder Suzanne Langmuir started out in the product development business working on fragrances and before moving over to makeup, according to Fashionista. Thank goodness she did, because Bite Beauty is incredible, IMO.
29. Drunk Elephant
AHA Kit, $96, drunkelephant.com
Tiffany Masterson started the skincare line Drunk Elephant with products that are are all safe, completely unscented and non-irritating. According to the website, she also handpicks most of the ingredients.
30. Huda Beauty
Textured Shadows Palette Rose Gold Edition, $65, shophudabeauty.com
The Dubai-based YouTuber made her beauty company dreams come true in 2010, after leaving a career in finance.
31. ILIA Beauty
Multi-Stick in At Last, $34, iliabeauty.com
Sasha Plavsic started the band with just six lip tints and it now has everything from liners and shadows to lipsticks and even brushes.
You can't go wrong with any of these items. Especially when you're supporting women at the same time.