43 Brilliant Products On Amazon Creeping Up The Best-Sellers Charts

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We all have our favorites on Amazon. For me — aside from the books — it's all the serums, emollients, and potions that go into my curated skincare routine. I'm admittedly a bit of a product hoarder, but I do have favorites that I order on the reg — and I found them because other Amazon reviewers obsessed with them. However, what about those hidden gems that great, but not quite topping the charts just yet? News flash: There's a cornucopia of brilliant products creeping up the best-sellers charts, and they're all pretty fantastic.

Sometimes you just have to throw caution to the wind, push the boundaries of your comfort zone, and try new things. You know how to do this: You've welcomed almond butter over peanut butter, matcha and chai instead of your old familiar lattes, and seriously — if someone had told you a few years back that you'd be spreading avocado on your toast instead of butter and Instagramming it like your life depended on it, would you have believed them? Change is good, and as a bonus, when you do fall in love with these products that are already en fuego thanks to the dozens of intrepid Amazon reviewers before you, you can be the one to introduce them to your friends with a smug smile. You're now basically an #influencer.

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