Using social media and reading can often feel at odds: The seconds you spend scrolling through pictures are seconds you spend not reading, but Bookstagram has proven that Instagram can be a valuable tool for learning about books, talking about books, and creating communities with other readers.
Take Reese Witherspoon: Her book club — Reese's Book Club x Hello Sunshine — boasts over a million followers on Instagram, and Witherspoon frequently announces new book club picks on her personal account. Witherspoon has become a tastemaker in the world of books because of her online presence and her passion for sharing her favorite reads with her followers. Much like Oprah Winfrey, Reese Witherspoon's name carries weight when placed upon the cover of a book, and she's put her name on books like The Night Tiger by Yangsze Choo, Daisy Jones & The Six by Taylor Jenkins Reid, The Proposal by Jasmine Guillory, and Where the Crawdads Sing by Delia Owens.
But it's not only celebrities who influence the books people read, buy, and love. Through Instagram, users who post pictures about books — Bookstagrammers — get to cultivate their own reading communities, places where they can share their reviews, preview what titles are forthcoming, and even curate parties and themed events around their latest picks. Above all, they want to inspire their followers to pick up something new and give it a read. Want the secret to capturing your favorite book cover and making your own Bookstagram a success? I spoke to 8 Bookstagrammers about why they love talking about books on Instagram and how they get the perfect shot: