Sometimes, it's not enough to get beauty trend recommendations from people in the country you currently live in. While Korean makeup and 10-step skin care routines (often collectively referred to as "K-beauty") have been popular in Korea since at least the 1990s, these products started to make their way into the U.S. market about five years ago and, in 2018, have also become a full-fledged, mainstream way of life for plenty of the product-obsessed population in the United States. Due at least in part to different ingredient regulation rules, K-beauty brands continue to stay at the forefront of beauty innovation — which means they're an excellent place to look any time you're itching to try a brand new trend.
During a recent trip to South Korea, I took a class with Cat Koh, the in-house global makeup artist for Amorepacific (a South Korea-based parent company to 29 beauty and wellness brands, including ones you may have heard of like Laneige, Sulwhasoo, and Innisfree). With over 10 years of experience as an artist and educator, she clued me in on some of the biggest makeup trends taking over Korea right now. With a focus on looks that are super easy to achieve — even for makeup beginners — including gradient lips, glitter shadow, and "puppy dog liner," you can take a little inspiration from Kohl's recommended techniques, ahead.