If there's anyone that knows how to get their fans excited over a launch, it's Anastasia Beverly Hills. With just one Instagram post, they've sent the beauty world into a major makeup freakout. Anastasia Beverly Hills Subculture Palette is a fan favorite and it isn't even here yet. Yes, you read that right. The internet is freaking out over the palette that they haven't even seen the inside of. Once you hear all the deets about this palette, you'll be excited too.
It wasn't long ago that ABH created the Modern Renaissance Palette that everyone from beauty beginners to YouTubers fell in love with. Well, brace yourself, because it's getting a sister palette. According to the brand's social media post, ABH created the Subculture Palette specifically with their Instagram followers in mind. It seems to be a collection of cool toned shadows that are set up the exact same way as the Modern Renaissance Palette.
"It all started here!," the Instagram caption reads. "ABH branched out into makeup (for the second time in our company history) on Instagram. What social media did for our brand, and others alike, is connect us with our makeup family."
The inside of the palette hasn't even officially been shown, and fans are already freaking out over the launch. It's incredible, really. People are already in love with the Subculture Palette and are setting money aside for the July 25 launch on the ABH website.
I don't want the subculture palette by abh. I NEED the subculture palette by abh— malek (@offlinemalek) July 19, 2017
Me: The Jaclyn Hill palette is the last one I'm getting. ABH: SUBCULTURE. ME: pic.twitter.com/EOeJTIJzWf— not zahra. (@notzahraparkar) July 19, 2017
IRL footage of fans right now.
"Subculture" by ABH is dropping on July 25th and I need it of course— Molly Ash (@neverwrightt) July 19, 2017
Me after seeing the ABH Subculture palette pic.twitter.com/6sR5SdX2KK— KG☄️ (@__kgreene__) July 19, 2017
I need the abh subculture palette bc my modern ren is lonely— sara sutton🐾 (@_sarasutton) July 19, 2017
It needs a friend!
me: I have enough eyeshadow palettes & do nottt need more— taylor (@tayIorsebastian) July 19, 2017
me: sees ABH is about to release Subculture
Take it all.
subculture palette by abh is actually a need, maybe a cannot live without, but never a want— sandra (@najjarsandra) July 19, 2017
Get it right.
Needless to say, you should set your alarms, because this palette is going to fly off the virtual shelves.