Bitter Lace Beauty's Mermaid Palette Is Mesmerizing

You might know this brand for their unconventional highlighters, but that's all about to change. According to their social media announcement, Bitter Lace Beauty is creating a mermaid collection. So far they've only shown off one product, but the Mermaid Palette packaging alone will have you mesmerized. Get your wallets ready, because something very special is coming.

Bitter Lace Beauty is no stranger to great makeup. They were one of the first brands to launch a multi-colored highlighter and were the creators behind the rainbow makeup trend. But now they're onto something bigger and better than ever, if you can believe it. Along with getting an official site, rather than just an Etsy shop, Bitter Lace Beauty is making some big changes. They're creating their very first makeup collection.

According to their Instagram post, it's not just about the highlighters anymore. They're welcoming a Mermaid Palette to their collection, and, although the inside was empty, it looks like it's going to be filled with eyeshadows. There is always the chance that it could be a kit filed with mini-sized versions of their highlighters though. They did assure fans of one thing — no mermaids were harmed in the making of the collection, according to their caption.

Now that the details are out of the way, let's talk about the packaging. First off, it's holographic. I've never met a multi-colored, shimmery packaging that I didn't like. But then there's the mermaid mirror on the inside, which is pretty incredible. The palette might be empty, but this is packaging is enough to get people excited for the rest of the collection.

It looks like this collection has been in the works for a while too. "Before Prism hit I was working on a collection to be released that summer... plans change and here we are summer 2017," the Bitter Lace Beauty Instagram caption reads. "We are going to have so many fin-tastic things in this collection!"

Bitter Lace Beauty didn't give any details about the launch so far. They did say that the entire collection will be released for Summer 2017. With spring already here, something tells me that it won't be long until you can have this magical palette in your life.