Cheez-It & House Wine Released A Box That's Tailor-Made For Summer Picnics
The best part of adulthood is that we have the freedom to do whatever we please, and I think we'd be kidding ourselves if we didn't confess that "whatever we please" is really just another way of saying "buying endless boxes of Cheez-Its and calling them dinner." But with this freedom comes a challenge for those of us who imbibe — what drink do we pair with this beloved, timeless snack? Enter this new wine and Cheez-It box, which is here to revolutionize your summer picnicking, wine and cheese nights, and, dare I say, the rest of your human life.
This box comes by way of a collab between Cheez-It and House Wine, and also by way of my dizziest daydreams. Each box is halved — one half is dedicated to the cheesy cracker you know and love, and the other half to Original Red Blend box of House Wine. The blend was specifically chosen, per the press release, as the best wine to pair with original Cheez-Its, thanks to its "red currant aromas and juicy red fruit."
"We are thrilled to partner with House Wine to combine their expertise and America's favorite 100% real cheese snack into one portable box," said Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, in a press release. "Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long."
The only drawback is that the box is only available for a limited time, so you'll have to act fast. On July 25, it will retail for $25 per box on House Wine's website, while supplies last.
If you miss the boat, you can still live out your wine and Cheez-It dreams, with a little DIY effort. In fact, House Wines and Cheez-It went ahead and made pairings for all your favorite Cheez-It flavors. For example, according to House Wine's winemaker Hal Landvoigt, White Cheddar pairs best with rosé, and Extra Toasty with sauvignon blanc — although he also encourages people to follow their hearts when it comes to pairing the crackers with wine.
"We make wines for people to enjoy anytime and anyplace — just like Cheez-It," said Landvoigt in a press release. "I create wines that run the spectrum of flavor — from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing."
I don't know about y'all, but as someone who has eaten enough Cheez-Its that I'm pretty sure they make up the lining of most of my vital organs, this is extremely delicious and welcome news. Which is to say, I'll see y'all at our laptop screens on July 25, duking it out for these limited-edition boxes. May the cheesy odds be ever in our favor.