Clinique's New Blend It Yourself Pigment Drops Will Help You Customize Your Coverage


In a beauty world full of moisturizers, foundations, BB creams, and even CC creams, it can be hard to decide what work bests for your skin and what gives you the exact amount of coverage you desire. Clinique's new product, Clinique's BIY Blend It Yourself Pigment Drops, might be exact what you (and your skin) have been waiting for. It's not a true foundation, and it's not a true BB cream — it is something amazing in between.

Its name helps describe exactly what it is. Instead of DIY, it's BIY — you blend it yourself! As its name suggests, you mix the pigment drops with your favorite moisturizer to give yourself a dewy, radiant finish that provides the coverage of foundation as well as the hydration from moisturizer.

One drop of the pigment will give you sheer coverage, but you can also opt to mix two or three drops with your foundation to give you fuller coverage and a flawless finish.

Clinique even has a brilliant Instagram campaign that advertises the BIY Pigment Drops as an essential product that is mixable to help you prepare for any event or day whether you're prepping for a big meeting, a happy hour, a Sunday brunch, or a getaway weekend. It's definitely a must-have product for all occasions!

The BIY Pigment drops come in a spectrum of 12 hues and can be found online and in retailers that carry Clinique such as Dillard's, ULTA Beauty, Macy's, Nordstrom, and Sephora for $33.

The Sunday brunch mix:

The big meeting mix:

Turn your favorite moisturizer into a foundation!

Courtesy of Clinque

Clinique BIY Blend It Yourself, $33,

Get radiant, moisturized skin in just a few steps.