With all the new beauty products coming out, it's nice to see someone focussed on staples as well. According to their social media announcement, e.l.f. Cosmetics reformulated all eight of their mascaras. The new products are enriched with vitamins and even light reflecting formulas. Plus there's tons of different wand types. It might not be the most flashy launch, but there's something for everyone to love.
Makeup brands have had a great time creating everything from Unicorn Collections to multi-colored highlighters for summer. But e.l.f. is doing things a little different. On top of their Beautifully Bare Collection and working on new skincare items, the beauty brand is switching up their mascaras in a big way. Instead of adding new ones to their collection, e.l.f. decided to reformulate every single one of their mascaras. That's even better than a launch, IMO.
There are eight different options to choose from — The Multitasker, The Most Defined, The Long Shot, The Eye Opener, The Bold Move, The Smudge Proof, and The Au Naturel. Each one of them has a different wand and formula, so you can personalize your lash experience as much as possible. Oh, and they're all available on the e.l.f. website right now.
Although all eight mascaras come in the same sleek black tube, the new formulas are all different from one another. Some of them, like The Long Shot, are enriched with vitamin E, A, and aloe, while others, like The Eye Opener, actually has a light-reflecting formula that contains a slick shimmer to make your eye color pop more. Honestly, they thought of everything you could possible need and then some.
If all of that wasn't already enough, the mascaras range from $2 to $3. It doesn't get much more affordable than that, people. The low price means that you could test out every single new mascara for $25. That's right around the same price as some high-end lash products. As of May 11, all of the reformulations are currently in-stock on the e.l.f. website, so you can stock up on all your favorites.
Of course, the brand also has faux lashes on their site as well, if you're looking for even more drama. There's also two different lash primers and a curler as well. All that at an affordable price too. You really can't ask for more than that!