With incredible products and adorable packaging, it's not surprising that Korean beauty brands are all the rage as of late. Perhaps one of the most eye-catching cosmetic companies around, Etude House, is now available from Soko Glam, the only official U.S. retailer of the brand.
Rising to cult status with user-friendly makeup at excellent price points, Etude House's collection includes some of the must-have Korean beauty products you need in your stash as of yesterday. Thanks to Korean skincare and cosmetic curator Soko Glam, there will be no questioning where to buy the best K-beauty products online. Etude House is the latest brand to launch in their virtual beauty shop with a selection of to-die-for cosmetics, skincare, and hair accessories.
Nailing the biggest K-beauty trends will be a piece of cake when you make Etude House your new go-to collection. Known for innovative and easy-to-use products, this cult favorite K-beauty brand has you covered whether bold brows are in your future or an "easy as 1,2,3" contour is calling your name.
Sure, rivaling the ambiance of the dollhouse-like Etude House storefront is no easy feat. But heading over to Soko Glam's site is definitely the next best thing for snagging your new, soon-to-be favorite cosmetics.
"Many associate Korean beauty with only skincare products, but I'm excited to now introduce Korean makeup innovations through Etude House," Soko Glam Co-Founder Charlotte Cho tells Bustle via email. "Etude House is such an iconic and viral beauty brand globally, that consumers stateside have been eagerly waiting for its entrance into the US."
If smoothing dual jelly brush mascara and all-in-one pencil, shadow, bronzing sticks don't impress you, Etude House's incredible prices surely will. Makeup ranges from $3-$15 so you'll have no trouble getting more glam for less.
Although most K-beauty brands are highly regarded in the states for their skincare, Etude House has made a name for itself as a cosmetics powerhouse with products that makeup lovers of all skill levels can enjoy.
"While most makeup brands can be intimidating, everything from Etude House is so playful and easy to use," Cho mentions. Cho's Etude House favorites include the Play 101 Contour Duo, Proof 10 Eye Primer, and the ever popular Tint My Brows Gel. Shop her faves — along with some other great products in the collection — below.
One of the most innovative products Etude House has to offer, this brow gel (which comes in both brown and light brown shades) temporarily tints your eyebrows for several days after only one application.
Fill in sparse hair and add color for fuller brows with this all-in-one drawing and grooming pencil.
Featuring two types of bristles, the Lash Perm Curl Fix Mascara lifts and curves lashes with a 24-hour smudge-proof formula.
Whether your lids are oily or not, this nude eyeshadow primer will surely make good on its promise to increase the pigmentation of your favorite shadows.
Gone are the days of highlighting, contouring, and bronzing with a dozen different products. These 101 Stick Contour Duos do it all to define, sculpt, and illuminate the face.
There's nothing the 101 Blending Pencils can't do. Use them as eye definers, shadow, or even as highlighting-contouring duos if you choose.
A creamy lipstick that glides on with a velvety smooth texture, the Etude House Chiffon formula is just as dreamy as its packaging — and it comes in three incredible shades.
For ultra pigmentation, sweep the matte Dear My Blooming Lips Talk lipstick (also available in three shades) across your pout.
Your bound to fall in love with the showstoppers making Etude Beauty's makeup collection look so darn lust-worthy. But if skincare is more your jam, Soko Glam has a selection of Etude House's Moistfull Collagen skincare line worth browsing. And while you're at it, check out a few hair tools the brand has to offer too, like the Strawberry Sponge Hair Curlers.
If you're impressed with what you see (and the chances are you will be!), don't forget to frequent Soko Glam's site for more gems like Etude House's Eyebrow Contouring Multi-Pencils and Lip Tints launching on the site in the near future.
Images: etude_official/Instagram; Courtesy of Brand (8)