Giant Straw Hats Are The Viral Trend Of The Summer, So Here's How To Get The Look

Sometimes, the fashion industry sends out something that is honestly laughable. But then, a couple of celebrities wear it and it becomes a bonafide trend. That's exactly what has happened with giant straw hats; a fad that has taken over both high end and high street brands.

It first began in September 2017, when designer Simon Porte Jacquemus (otherwise known Jacquemus) showcased huge straw hats on his spring 2018 catwalk, reports Vogue. Despite being paired with wearable minidresses and sarong skirts, this looked to be something that would never translate to real life. That was until model of the moment, Bella Hadid, wore an even bigger one with nothing but a thong on in an Instagram pic she posted.

Many people believed the unpractical accessory to be the same Jacquemus hat that they had seen months earlier. However, it turns out Hadid's particular style was by Mexican brand Olmos & Flores. In fact, you can buy it for the small sum of £260.

And at the end of June, Emily Ratajkowski donned a big straw hat (albeit a slightly less ridiculous one than Hadid's) for her holiday to Mykonos. If you're into fashion at all, you'll know that this was the point where a laughing stock became a thing that people would sit up late at night googling.

Danish model Emma Leth even went so far as to wear Jacquemus' face-covering version for her (admittedly very relaxed looking) wedding, reports Harper's Bazaar. I feel for the photographer who had to try and get a shot of her beaming face under that. So, why did she do it?

Apparently, it was a way to embody privacy. "Getting married is a deeply private thing that you do in front of a lot of people," she told Vogue. "This is why I needed a hat that combined the feeling of hiding and sharing generosity at the same time."

I can see the attraction of a huge hat — especially in the summer when you may not want others to see your very sweaty face. As well as adding a certain je ne sais quoi, ginormous headgear also allows you to hide from anyone and everyone if you want to.

It's obvious why a celebrity would want to shy away from others, but in the age of Instagram and relentless sharing, privacy is something all of us long for at one point or another.

Don't ask me what the straw part is about. I suppose straw is a quintessential summer thing and perhaps designers didn't want to rock the boat by proposing a huge leather hat, for example.

Anyway, if all of this hat talk has made you thirsty for one of your very own, the Jacquemus version is a complete steal at only £541.

Kidding. Here are some high street styles that might just tickle your fancy:

Missguided
Missguided

Missguided's design team kept this piece sweet and simple. And as it has the world tequila on it, I'm sold.

H&M
H&M

This hat is so simple that there's nothing it wouldn't go with. Plus the embroidered palm print makes for a nice holiday touch.

ASOS
ASOS

ASOS have almost got the Jacquemus look. This hat's pretty decent in size and has frayed edges for that rustic feel.

PrettyLittleThing
PrettyLittleThing

A black straw hat screams pure drama and says that you're a person who takes a fun viral trend and elevates it to the next level.

& Other Stories
& Other Stories

Stick a black trim around the edge and you've got yourself a real elegant hat.

New Look
New Look

New Look is getting into the floppy spirit of the OG ginormous straw hat with this style.

Accessorize
Accessorize

I'll bet you any money that a visor straw hat will become the next big thing. Get it before everyone else does...

Debenhams
Debenhams

If your mum doesn't already have something like this lurking at the bottom of her wardrobe, you can always head straight to Debenhams for the ultimate floppy number.

Tommy Hilfiger
Tommy Hilfiger

If you want to spend a little more money for a recognisable brand, this star-printed version by Tommy Hilfiger is well worth investing in.

Urban Outfitters
Urban Outfitters

This combines so many trends that I don't know where to start. Along with the giant straw hat fad, it also plays into fashion's current cowboy obsession and Meghan Markle's love of panama hats.

What will they come up with next?