Here's Why BeautyBlender Recommends You To Always Wet Your Makeup Sponge — VIDEO
If you're a fan of makeup tutorials, you've probably heard this tip a million times — wet your makeup sponge before applying product. Up until now, I was under the impression that the dampness simply made for flawless application, but, boy, was I wrong. According to BeautyBlender, wetting you makeup sponge will save you product as well. They even did a little social media experiment to show why.
Have you ever wondered what goes on inside a makeup sponge? Well, BeautyBlender is here to show you. The brand posted a video on Instagram showing exactly why you should dampen your makeup sponge before you use it. According to the brand, it saves you product, and, because the sponge only absorbs a minimal amount of makeup, it's potentially more hygienic.
"One of the reasons we always say you need to wet your blender is because water causes the sponge to swell and it ensures your makeup won't be absorbed... which results in less makeup waste," the BeautyBlender Instagram caption reads. "Don't believe us? Take an old blender and cut it open: the outside will be covered in foundation and the inside still pink & perfect."
While I don't recommend cutting your precious makeup sponge open, I would take a look at the experiment that they did.
While the brand is focused on how much product you'll save — probably to show that they can stand up to the silicone sponges out there — it also shows how much easier it is to clean, since all the product stay towards to top of the sponge. Basically, this is an all-around great tip.
According to Health magazine using a damp makeup sponge gives your skin a more even and "streak-free" finish. So I guess I wasn't completely wrong. Don't just dip it into water though. "The best way to use the BeautyBlender is when it is activated and damp and completely wet," creator of the BeautyBlender, Rea Ann Silva, told the publication.
So there you have it. Wetting your BeautyBlender is the fool-proof way to save money on products and time on cleaning your beauty tools.