How Jen Atkin Came Up With Ouai's Dry Shampoo Foam & Changed The Dirty Hair Game Forever
Is there a more beloved beauty product than dry shampoo? I would argue no. It's universally loved: Whether you're a self-proclaimed lazy girl or a daily workout kind of woman, there's at least one (or three) bottles in your arsenal, I can almost guarantee it. But since it first came onto the scene (in 1940 by a brand named Minipoo), dry shampoo has been more or less the same powder or powdery spray. But when Jen Atkin developed her hair care brand, she was determined to change things up. And change things up she did with the launch of Ouai's Dry Shampoo Foam.
If you haven't tried Ouai's innovative Dry Shampoo Foam yet, which launched in January, you are in for a treat. The product comes out of the can like a lightweight mousse would but, unlike most traditional hair mousses, you are instructed to apply this dry shampoo on dry hair. Once you squeeze a ping-pong sized ball of foam into your palms, you are supposed to rub it between your hands and then apply it to your roots like you would a regular shampoo. At first, it feels strange — it's wet, and it makes your hair wet. But as you continue to massage the product into your scalp, it magically begins to dry, leaving no residue behind whatsoever. Not only does your hair feel (and smell) clean after, you'll also notice that there is some added volume too, a welcome bonus for many.
Ouai Dry Shampoo Foam, $28, theouai.com
So how did Atkin come up with this newsworthy formula? After raving about how much I loved the product at the launch party, Atkin shared with me how it came to be. One of her followers, a nurse, reached out to Atkin and told her about a product that was commonly used in hospitals — a no-rinse foam cleanser that could be used to bathe patients who cannot leave their hospital beds. Atkin was stunned — how had no one looked into creating a product similar to it for dirty tresses?! She rushed to Ouai's lab and consulted with the scientists who help create the products for the hair care line. The rest is hair history, folks.
While Ouai's Dry Shampoo Foam is somewhat similar to bedside care cleansers in its texture and use, its ingredients are different. Atkin's product – which is free of parabens and is not tested on animals — is made with diatomaceous earth, fossilized algae remains that are surprisingly good for skin and hair health according to the NPIC. This ingredient helps remove impurities in your hair instead of covering it up like traditional dry shampoos tend to do. For this reason, the foam is also great for when you use too much product in your hair — Atkin likes to call it a "magic eraser". It's also made with panthenol (aka Provitamin B5) which helps to moisturize and keep your hair shiny.
Jen Atkin's Ouai Dry Shampoo Foam will cost you $28 — which isn't the most affordable dry shampoo option on the shelf. But if you're looking for a dry shampoo that'll make your hair look, smell, and feel clean while also protecting your hair health, the Ouai's Dry Shampoo Foam is a solid investment. Plus, it's just really fun to use.
If you want to try out Ouai's Dry Shampoo Foam for yourself, purchase your own bottle here.