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Glossier's Priming Moisturizer Rich Is Affordable

New year, new moisturizer. Glossier has added Priming Moisturizer Rich to its stable of skincare products and the name explains exactly what the product is. It primes. It moisturizes. And it's a richer, more lush, and more luxe version of the brand's original Priming Moisturizer, which is light, buildable, and comes in a tube. The "Rich" version is packaged in a jar and is more heavy duty when it comes to hydration. Yet, like its "sister" cream, it can be used to prep face for makeup or slathered on tired skin.

Priming Moisturizer Rich launches on Tuesday, Jan. 10 via the Glossier site, which is the brand's sole sales platform. How much is the Glossier Priming Moisturizer Rich?

Glossier Priming Moisturizer, $35, Glossier

According to the press materials received by Bustle and the brand's site, Glossier Priming Moisturizer Rich, which looks and sounds dreamy and creamy, is $35 for 1.7 fl oz jar. It is designed for all skin types, just like the OFRA x Kim Thai Wanderlush moisturizer. You can and should apply it to your face and neck, with upward strokes. It can be worn under makeup or a la carte. You can scoop up a generous serving in the AM as a base or use it to soothe skin after you wash your face in the PM before bedtime.

The cream is dense with good-for-your-skin stuff. If you are interested in what those ingredients are, well, here are the basics. This product is packed with ceramides, which occur naturally in skin and bind cells, and fatty acids, which lock in moisture.

PMR also boasts the brand's Anti-Redness Complex and Oxygenating Agent, which serve as the priming ingredients and get your face all dewy and ready for makeup application.

Glossier Priming Moisturizer, $35, Glossier

Don't you want to, like, dive into this jar of richness? Also, you can skip product like foundation, concealer, or powder altogether and just show off glowing, healthy skin. That is always, always an option.

PMR also includes shea and murumuru butter, which will pretty much melt into your skin. Mmmmmm!

Since most Glossier launches sell out and inspire rapt devotion, you might want to grab a jar while it's grabbable.

Glossier Priming Moisturizer, $35, Glossier

This is Glossier's most luxurious cream — the creme de Glossier — and that's why the price fits the product.

Images: Courtesy of Glossier (7)