The Women's March on Washington promises to bring women and allies from across the country to protest what its supporters see as the anti-diversity rhetoric that came out of the most recent presidential election cycle. The march will take place on the National Mall in Washington, D.C., on Jan. 21, 2017, the day after President-elect Donald Trump is inaugurated in the same spot. Even if you can't make the trip to D.C., you can still buy Women's March merchandise to support the important event.
The Women's March has come together in a haste since the unexpected election of Trump back in November. As co-founder Tamika Mallory recently told NPR, "This effort is not anti-Trump... This is pro-women."
This is a continuation of a struggle women have been dealing with for a very long time. In this moment, we are connecting and being as loud as possible.
As of Sunday, some 154,000 people had RSVP'ed to the official event on Facebook, with another 238,000 peopled interested. Its organizers have resumes that include organizing the 50th anniversary of the March on Washington, founding the Justice League NYC, and advocating on behalf of a diverse array of marginalized audiences. They'll launch their latest advocacy effort at 10:00 a.m. on Jan. 21, at the intersection of Independence Ave. and Third St. SW in the nation's capital. Although thousands have expressed interest in the event, it's not clear how many people will actually make the trip. That's where Women's March merchandise comes into play.
The official Women's March T-shirt and other merchandise can be ordered directly from the organizing committee via Bonfire. There, the available merchandise includes two short-sleeve T-shirt options, a long-sleeve T-shirt, and a crewneck sweatshirt. The apparel is only being sold for a limited amount of time, but nearly 10,000 pieces had already been sold as of Sunday, according to the online order page. According to Women's March, 100 percent of the proceeds from the sale of the official event apparel will go toward organizing costs.
In addition to the official merchandise, The Outrage has offered Women's March designs of its own, with 100 percent of the profit going toward travel costs for supporters who can't afford to make the trip on their own. The line of merchandise includes T-shirts, tote bags, a rally towel, a fanny pack, and more. The Outrage is a social-conscious brand that partners with vendors and causes on a regular basis for campaigns similar to the Women's March.
As The Outrage's campaign points out, the cost of traveling to Washington, D.C., for the march can take a toll on your wallet. It's an important event that will advocate for all people — not just women — but it may not be easily accessible to all the people it benefits. Fortunately, Women's March merchandise can spread the message beyond D.C. for a relatively low cost.
Depending on where you live, there may also be a local event that complements the march on the National Mall. The official Women's March website recommends visiting the march's official Facebook page to review the list of participating local chapters. Together with a strong showing in D.C., local events and branded merchandise can turn the Women's March on Washington into a nationwide movement.