The KKW Beauty empire continues to grow in the most customer-satisfying ways. Kim Kardashian West dropped the candy hearts-inspired Kimoji Heart fragrance trio for Valentine’s Day. But she isn't stopping there. Kardashian revealed that lipstick is the next addition to the KKW Beauty repertoire — and it's exactly what fans have been waiting for.
The makeup mogul shared a selfie on her personal Instagram, taken from the lips down. She is rocking a plush white robe and a perfectly stacked collection of gold chains. She is also showing off some serious side cleavage. But she notes "lipstick coming soon" in the caption.
On her perfectly precise pout, Kardashian is rocking an absolutely stunning nude matte shade.
One can only assume that the rich, velvety hue on her pucker is teasing the KKW Beauty lippies. Her lips are expertly and carefully lined — with an emphasis on the points of her Cupid’s bow.
Can you handle it? KKW Beauty lipsticks are coming. The brand debuted with the Kylie Cosmetics x KKW Creme Liquid Lipstick collection. Those well-received lippies come in tubes with wands and are now sold on the KKW Beauty site. They come in four, lush nude shades, which is Kardashian's signature.
KKW Beauty fans certainly want and will embrace additional lip color options. Perhaps Kardashian will translate the creme liquid lippies into bullet form. Maybe it will be a whole new range of shades and finishes. It could be a selection of new nudes in the creme formula. The possibilities are endless. All we know is that KKW Beauty will be gracing our puckers with more lip colors.
There was no official post on the KKW Beauty Instagram as of press time. Bustle reached out to KKW Beauty PR for more information on the lipsticks.
A lot of fans posted that they didn't look at Kardashian's lips initially, due to the cleavage tease. If anything, the reality star knows how to get people to perk up and pay attention. She certainly succeeded with this post — there were plenty of comments expressing excitement over a new KKW lipstick range. Her fanbase ultimately recognized that this is a makeup post at heart.
Fans also took to Twitter to pledge their commitment to purchase — sight unseen. That's quite a testament to their faith in the entrepreneur delivering a quality product.
This fan has already promised to scoop the KKW Beauty lippies. Kardashian's latest tease satisifies her needs and wants.
This tweet was posted before the new tease. However, it's proof that KKWB fans are waiting for the brand to go down the nude lipstick route.
The KKW Beauty assortment is expanding at a steady clip. The brand already offers cream contour kits, powder contour kits, the aforementioned liquid lippies, and the Ultra Light Beams, which include highlighters and lip glosses.
Lipsticks are the next logical step for the brand. Kardashian is known for her contoured angles, her bronzy skin, her smoky eyes, her statement lashes, and her killer nude lips. She hardly ever opts for a dark lip in favor of soft, sweet, and sexy lips in light hues. The KKWB lippies will very likely allow her fans to replicate that hallmark aspect of her look.
Send nudes, Kim — nude lips, that is! Fans and makeupistas are beyond ready for 'em.