La Mer's New Sheer Pressed Powder Will Treat Your Skin While You Wear It
The most popular trends in beauty right now are less about makeup and more about skin care. So when the two merge, you've basically got yourself a must-have product. Case in point: La Mer's new Sheer Pressed Powder, made to blur away any oil or imperfections on your skin, while also treating it with the brand's legendary Miracle Broth™ formula. It's velvety to the touch, super lightweight, and controls shine in a way that is matte, but makes your face feel and look hydrated and natural.
La Mer is calling its Sheer Pressed Powder the "essential finishing touch" to its Skincolor collection, which launched in Fall 2016. The new product is meant to be compact and easy to bring with you wherever you are so you can touch up your face while you're on-the-go. It comes in four different shades — translucent, light, medium, and medium deep — and is made with light-reflecting pigments that create a healthy matte finish after application. Its intended use is to be dusted over the face to set the rest of your makeup in place, but can also be used to touch up your skin throughout the day.
The coolest part about the Sheer Pressed Powder? The fact that it's made with La Mer's famous Miracle Broth™, a secret elixir of sea kelp and other natural ingredients which La Mer's founder, Dr. Huber, invented for his now celebrated Creme De La Mer.
The other products in the line — a long-wear foundation with SPF, a silky "youth-boosting" concealer, a reparative skin tint, and an airy translucent powder — are all made with the same hydrating and healing formula, which to this day, is top secret.
While the powder will set you back almost $100, you can justify the cost by looking at it both as a skin care and makeup product. While you are using it to set your makeup, you are also treating and hydrating your skin, instead of just clogging up your pores.
At a launch event in Beverly Hills, celebrity makeup artists and La Mer ambassadors, Mary Phillips (whose clients include Kim Kardashian and Chrissy Teigen) and Patrick Ta (who does Emily Ratajowski and Gigi Hadid's makeup), demonstrated their favorite ways to use the new pressed powder on their clients and themselves. Here are their tips.
“I like to set everything, neck included, with powder, and then throughout the day, I like to re-powder the T-zone and let the natural highlight gleam through," Phillips shared.
Phillips suggests applying the powder in feather-like upward strokes or buffing circular motions. "The application doesn’t have to involve a whole lot of intensity. Think ballerina, not tap dancer," Philips said.
"A bit of The Pressed Powder in Translucent under the eyes really brightens that area and sets concealer," said Patrick Ta.
Another way to achieve a dewy, but not oily glow? In the video below, Ta walks us through how he preps his client's skin before applying foundation and The Sheer Pressed Powder.
First, Ta uses The Renewal Oil and The Treatment Lotion (his holy grail product) to moisturize and protect the skin. Once the skin care part is done and all absorbed, Ta applies The Soft Fluid Long Wear Foundation and finishes by applying The Sheer Pressed Powder with a large fluffy powder brush.
There's no doubt skin care enthusiasts will love La Mer's newest Skincolor product. Even if you're not wearing any makeup, it'll hydrate your face, absorb any oil, and cover any imperfections on your naked face. Let's just hope that they expand the color range to include a wider range of skin tones so everyone can enjoy this game-changing, good-for-your-skin powder.