Unless you've been living under a rock, you'll know that National Lipstick Day is here. It seems like every makeup brand has a different way to celebrate, but this one might be the best yet. In honor of the brand's Colour Riche Matte Lipstick launch, L'Oréal Paris is proving that lips can be bold in more than one way. Their latest #ReadMyLips social media campaign isn't just about having the perfect shade, but having something to say with it. Because, after all, you're worth it.
Between lipstick giveaways to just having an excuse to do some shopping, there are tons of ways to celebrate the unofficial holiday. This one might be the best one yet. On July 29, L'Oréal is encouraging people to share their favorite Colour Riche Shade on social media with a bold message with it.
"Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts," says Anne Marie Nelson-Bogle, SVP of Marketing, L'Oréal Paris USA in a press release. "As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people's powerful words."
To join in on the fun, all you have to do is post a photo of your favorite Colour Riche Lipstick with a statement-making caption. Use the hashtags #ReadMyLips and #LorealParis for the chance to get featured on the band's social media page. Of course, sharing the message is also a bonus.
So far, tons of people have joined in to make this campaign meaningful. There are tons of posts under the #ReadMyLips campaign, including the powerful message from Elle Fanning. Other fans have taken to Twitter to share their message. When it comes to National Lipstick Day, there is no social media boundary.
What are you waiting for? Go grab you favorite shade and join in on the fun. There's no better way to celebrate the holiday than by perfecting your pout and spreading a positive message.