Lush has been on a roll with their launches lately. Just this summer alone they've created a bath bomb that changes water into jelly and even revamped some of their old favorites. Now, Lush has created Jelly Face Masks that might just be the most exciting of all. Not only are these similar to a product that you already love, but they're inspired by some empowering women as well.
If you're a fan of Lush's Shower Jellies, then you're going to go crazy over these masks. To start, there's five different options for detoxing, hydrating, sooth, cleanse, and nourish skin. Like their name suggests, each one is a jelly consistency.
According to the brand, you're meant to pinch some off, rub them in your dry hands, and apply it to your face. After that, you leave it on for ten minutes and wash off just like any other mask. On top of the never-before-done mask formula, it's also made of all natural ingredients and available in a recyclable container.
The best part is that you don't have much longer to wait until the big launch. Lush's Jelly Face Masks will be available on September 1 on the Lush Cosmetics website as well as in shops across the country.
As great as this Lush creation sounds, the story behind it is even better. Each of the five different formulas were created with a specific powerful Lush businesswoman in mind.
The Birth of Venus Jelly Face Mask was inspired by Rowena Bird, the co-founder of Lush, who recently won the National Venus Award in the U.K. which recognizes and celebrates local working women in business.
Other products include 1000 Millihelens Mask inspired by co-founder and product inventor, Helen Ambrosen and Fomo Mask inspired by Lush co-founder and product inventor, Mo Constantine.
"At Lush North America, we are product to say that four of our six Executive Directors are women," says Brandi Halls, Director of Brand Communications for Lush Cosmetics North America, in a press release. "In addition, we work closely with small grassroots organizations that employ and empower women on a daily basis. For Instance, Khadi Papers, a small company that creates the Paper we use for many of our prewrapped gifts, employs women in India to give them a fair chance in the workforce."
Between the innovative formulas and the incredible inspiration, you really can't go wrong with this product.
The masks will be a permanent addition to the brand, so even if they sell out — which, let's be honest, they probably will — there's still plenty of time to stock up.