When a brand exceeds beyond their sales goals, it's a beautiful thing, especially when it's meant to help those in need. NYX's Luv Out Loud Campaign, in partnership with with makeup artist Angel Merino, does two things: introduces new lipstick shades and donates $10,000 to the winner of the contest's charity of choice.
In fact, this isn't the firs time NYX has made a major donation. They've already donated $6,000 to the Trevor Project, a national organization that provides "crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24," according to their website.
And now, NYX and Merino want to take it one step further.
All you have to do is enter, and the process itself is actually pretty easy! In a video with the hashtag #LuvOutLoud, contestants should explain what makes them "brave, confident, brilliant, extraordinary, passionate, or fearless." Then, the winner can choose which charity they'd like to make the $10,000 donation to.
The video should be a one-minute long video explaining how they #LuvOutLoud. To see the official rules, check out NYX's explainer on their website.
With such an inspiring message, it only makes sense that NYX tapped Merino to partner up with. Makeup artist and vlogger, Merino is so much more than just a beauty lover. A tireless fighter for the LGBTQ community, Merino spends his life inspiring others to be their truest selves.
Merino kicks off the campaign with a video of how he personally Luvs Out Loud.
And, in this video, you can see all the beautiful colors from the collection. All six of them, called Fearless, Passionate, Extraordinary, Brave, Brilliant, and yes, you guessed it, Confident.
Filled with brown, purple, and pinkish shades, these hues will definitely make you stand out.
Creamy and beautiful.
Perfect for a night out.
A color with a major punch.
For when you feel like upping your edge.
Or toning it down.
These last two may look super similar, but they've actually got a very subtle difference between the two. One is a "rosy nude," while the other is a "pale nude."
If you want to help a cause of your choice, what are you waiting for? It only takes a minute of your time to not only share with the world what makes you brave, confident, brilliant, extraordinary, passionate, or fearless. It's a little reminder of self-love plus a chance to give a worthy cause some major dough.
The #LuvOutLoud contest lasts from Aug. 20 to Aug. 31, so make sure to mark your calendars and get in on the fun. The potential winner will be contacted via Instagram, so definitely keep your eyes out. Good luck!