Across the board, Korean beauty products are pretty much all amazing — sheet masks, cleansers, CC creams, et cetera. But the undisputed stars of the K-beauty industry are undoubtedly its serums. Not only that, but Korean skin-care products also happen to be quite moderately priced: You can buy one of the best affordable Korean serums for a quarter of the price of a prestige Western beauty brand's, yet receive the same results.
That being said, the K-beauty market is now more expansive than ever, which means picking the best Korean serum for your skin type can be a bit complicated. To help streamline your search, you'll find five of the best formulas on the market that cost $25 or less, below. Each one targets a specific skin concern — so whether your goal is to replenish hydration, regulate oil production, or achieve a more luminous complexion, there's a great, affordable K-beauty pick below. And as a bonus, each and every serum on this list is available on Amazon, so you don't need to trek to your local Koreatown (or, you know, Seoul) to pick one up.
Scroll on to discover five of the best Korean serums for under $25.