The Best Scented Make-up In The UK, Because It's Majorly On The Rise

Javier Díez/Stocksy

The human sense of smell is a powerful thing. It can help identify danger or bring back childhood memories, as well as a ton of other things, and olfaction (as it's known in the scientific world) is now being pushed into the beauty industry in a big way. Yes, the best scented make-up from your primary school days is making a comeback.

Forget glittery lip glosses and sickeningly sweet eyeshadows. These innovative new products are way more grown-up. For example, L'Oreal has finally brought its chocolate-scented lipstick range over to the UK. Comprised of 12 nude shades, the beauty brand may have put us Brits behind Americans in getting our hands on the product, but that means that plenty of reviews have already been posted so you won't have to waste your money on a dud item.

As always, L'Oreal has delivered with social media confirming that the brand's liquid lipsticks are good enough to eat. One person even described them as smelling "like chocolate icing" if you're keen to know what level of goodness to expect.

L'Oreal is only the latest name to get on board with the trend. While many of the previous scented offerings have been strictly U.S.-based (boo), more and more brands are bringing perfumed goods to UK shores. There's Too Faced's line which spans peanut butter, peach, and, yes, more chocolate. Maybelline's range is decidedly summery with mascara smelling of coconut and eyeshadow hinting at the scent of freshly made lemonade.

But why are we so fascinated with scented stuff? Think about it. One whiff of a random person's perfume and you might be transported back to days spent with your nan. Scents have the power to remind you of family, home, and times when you felt secure. There's even a proven link between smell and memory. The most notable study, published in Neuropsychologia in 2004, examined the two and found that smelling a recognisable scent resulted in greater brain activity.

Dove's skincare research and development manager, Katherine Frizoni, explained the connection pretty well, telling The Telegraph:

“Our sense of smell is the most evocative sense but it is often overlooked because we rely so much on what we see and what we hear. We very rarely think about what we smell. But actually when you smell something it brings back a memory much quicker than any of your other senses can. It is immediate. The olfactory bulb is part of the brain’s limbic system, which is really closely associated with memory.”

So it makes sense that the beauty industry is trying to capitalise on this sense of security. By infusing make-up with scents of widely-loved things, beauty brands are hoping that those positive memories will encourage you to buy, buy, buy.

I, for one, am sold. Here are all of the scented make-up items that you can get your hands on right now. If this trend has any longevity, stay tuned for many many more.

Chocolate-Scented Lipsticks

L’Oreal Paris Les Chocolats Ultra Matte Liquid Lipstick

£8.99

Boots

L'Oreal's latest invention combines a gorgeous chocolate scent with a melt-proof formula that promises to stay on no matter how much IRL chocolate you eat.

A Peachy Palette

Too Faced Sweet Peach Eyeshadow Palette

£39

Debenhams

American brand Too Faced has one of the wides ranges of scented make-up out there. This eyeshadow palette houses 18 different shades and gives off a sweet peachy smell. Just in case anyone wants to smell your eyes...

Lemonade Eyeshadows

Maybelline Lemonade Craze Eyeshadow Palette

£14.99

Amazon

Weirdly, this Maybelline palette is only available on Amazon in the UK. Each of the nude eyeshadows has been infused with a fresh citrus scent, making it a perfect look for summer.

A Sweet-Smelling Blush

L'Oreal Paris Life's A Peach Blush Powder

£8.99

Boots

Peach seems to be a recurring scent in the beauty world. Before the release of its chocolate products, L'Oreal entered the market with a blusher that smells exactly like the fruit.

Cocoa Eyes

Too Faced Chocolate Gold Eyeshadow Palette

£39

Cult Beauty

Unfortunately, you can't smell the gold that has been injected into this luxurious eyeshadow palette. However, you'll definitely pick up on the scent of the cocoa powder that's also hiding inside.

Fruity Lips

Too Faced Peach Oil Lip Gloss

£16

Debenhams

The product description states that this range of lip glosses "smells and tastes likes fresh picked peaches." I'll take that over a chemical taste any day of the week.

Coffee Lids

Coffee Eyeshadow Palette

£18.87

Winky Lux

Who wouldn't want their morning brew strewn across their eyelids? This palette is shipped from the U.S., so be aware that you might end up spending a bit more than the stated price.

And Finally, Some Peanut Butter

Too Faced Peanut Butter And Jelly Eyeshadow Palette

£32

Debenhams

I obviously had to work my way up to this one. I personally hate the sight, smell, and taste of peanut butter but if you're a big PB&J fan, you'd do well to invest in this.

There's only one thing missing from this list: A product with the sweet sweet scent of good old of pick n mix. I'm waiting patiently, beauty world.