The #FearlessFootball Campaign Is Hoping To Put An End To Abuse & Harassment In Women's Football

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As the Women's World Cup final beckons, one thing is clear: women's football is more popular than ever. But a cycle of abuse and exploitation has long surrounded the sport. So, with little action having been taken, the Association Football Development Programme (AFDP) Global has launched the #FearlessFootball campaign to end harassment in women's football.

According to the BBC, Tuesday's semi-final between England and the U.S. was the UK's most-watched programme of 2019. In fact, this year's tournament has already reached almost double the number of British viewers than the 2015 version. But the celebrations aren't being enjoyed by every women's football team.

In June, the president of Afghanistan's football federation, Keramuudin Karim, was given a lifetime ban from FIFA after being accused of sexually assaulting numerous female players, reports the New York Times. He was also fined a million Swiss francs (just over £800,000). As the Guardian reports, the allegations led to a loss of sponsorship deals, but it also resulted in nine players being kicked off the team. Khalida Popal, a former head of the women’s football department at the AFF, told the newspaper:

The manager of Afghanistan's women's football team, Kelly Lindsey, explained to the Telegraph that such treatment was widespread in the sport.

In 2018, a Women in Football report stated that it had received "a staggering 397.2% overall increase in the number of reports of sex discrimination and harassment incidents presented in the preceding 12 month period."

AFDP Global on YouTube

As well as launching a petition backed by more than 75 prominent figures in both football and human rights, AFDP Global's new campaign has set out a list of principles that any and all football organisations should abide by:

  • Make clear that any abuse, harassment, or exploitation of athletes, staff, and referees is prohibited and educate the community on what this means.
  • Implement effective procedures that allow people, particularly girls and women, to "report concerns without fear of retaliation." Any suspected incidents must then be reported to law enforcement, FIFA, and/or other governing bodies.
  • If an individual or group is found to be violating or failing to uphold the codes, they must be given the "most serious sanctions" by FIFA, including financial penalties and lifetime bans.
  • Affected individuals (including families and whistleblowers) must be given adequate support, including legal assistance if necessary, and "offered protection from persecution, intimidation, or violence."

In a statement, AFDP Global founder, Prince Ali Bin Al-Hussein of Jordan, described Karim's lifetime ban and fine as "a first step. However, much more needs to be done to address widespread, systemic abuse and harassment in women’s football. Everyone who cares deeply about the integrity and standing of the women’s game needs to work together.

"The era in world football governance which has allowed coaches, staff, and officials to misuse their power in the treatment of women and girls must end now. The launch of the #FearlessFootball campaign is a landmark moment for the integrity of the game, as we look forward to a brighter future where every girl and woman can play football in safety and with dignity."

Lindsey added: "We need to ensure that the experiences of women and girls in football are listened to at the highest levels. There is power in numbers and, by standing in solidarity with women and girl athletes, we send the strongest possible message that nothing less than equality and dignity will do."

If you would like to sign the AFDP Global petition, you can do so here.