Universal Standard is taking the subscription box service model and kicking it up a notch with their newly-launched “mystery boxes.” The brand announced the new feature, which will deliver curated boxes of clothing featuring their most popular styles.
According to a press release, every item will be hand-picked by a team at Universal Standard (including the CEO!) and no two boxes will be exactly the same. The prices for a box begin at $50, though some are valued at more than $600 worth of merchandise. These boxes will only be available for a week, though, so mark your calendars and don’t hesitate before ordering. Hitting the brand’s website on February 13, Universal Standard will be offering their mystery boxes through February 20.
The boxes will be offered in a range of ten categories: tops, dresses, outfitting (classic), athleisure, luxe, bottoms, petites, outfitting (bold), premier, and “surprise me.” And to ensure that, you're only getting the items you'll desire, boxes are curated based on past purchases as well an interactive preferences survey.
With Universal Standard offering one of the largest size ranges in the business, and their record for delivering popular styles that inspire waitlists (with over 2,000 shoppers), the mystery box service is a natural next step. Here's hoping the brand considers making it a permanent part of their sales strategy.
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