Universal Standard Now Carries Sizes 00-40 Sitewide, Making Inclusion The New Normal
One clothing brand is on a mission to give all body types cute clothing options, no matter the size on their label tag. As Teen Vogue first reported, Universal Standard carries sizes 00 to 40 now, making it one of the most size inclusive brands on the market. Launched in 2015, Universal Standard took into account that 67% of women in the U.S. wear a size 14 or above, and created clothing for a wide range of sizes from the very beginning. In the beginning, Universal Standard offered sizes 6 to 32. The brand also made sure that there were no "plus size" or "straight size" sections. Instead, each design was offered in Universal Standard's full size range and sold on the same page.
"We wanted a size 26 to shop in the same way as a size 6 — using style as her only filter, and we wanted to be the ones to make that happen," Universal Standard shared on its site.
The size expansion was always part of the brand's plans. Since 2015, the Universal Standard team has been vocal about the fact that expanding to size 40 was the mission.
"Some 70% of American women have been separated by the apparel industry from the access that has always existed for the 30%. It makes no sense on any level — not consumer, not business," Alex Waldman, Co-Founder and Creative Director of Universal Standard, tells Bustle. "We need to stop separating women into these groups and just start making clothing accessible to everyone. There should be no ‘us’ and ‘them.’ It’s time to level the playing field and and create a new normal where everyone gets to express their style and decide how to present themselves to the world."
In 2018, the brand made its first leap into that inclusive size range with its Foundation collection, which was the first line that spanned from sizes 00 to 40. The Foundation collection consisted of seven fitted layering basics. Think long and short sleeve crew shirts, turtlenecks, and tank tops.
Now, a year later, all items in Universal Standard will now meet that 00 to 40 size range. That includes jeans, dresses, outerwear, and everything in between. "We set out to change everything — create unprecedented access, make size irrelevant, represent all of us, as we are — and establish a new normal for future generations," Universal Standard shares on its site. "There’s nothing more important to US than making sure all women are included and seen, so that while notions of 'us' and 'them' become extinct, definitions of beauty evolve."
While Universal Standard might have reached its longtime goal of going up to a size 40, the work doesn't stop there. Next up, the brand wants to convince other labels to follow in its footsteps and carry a diverse range of sizes
"We will work to empower the industry to embrace inclusion. We will work to build the future with partners who see it like we do. We will be the catalysts that spark the next fashion revolution," Universal Standard shares on its site.
To get you inspired with what's available, shop some top picks below.
Side Knot Dress
Part of Universal Standard's sandwash jersey collection, this dress can be easily dressed up or down. All you need to do is add sneakers or heels for whichever vibe you're going for.
These comfy cropped jeans come in three washes: dark indigo, light blue, or white. You can pick whichever hue works best with your own wardrobe.
This mesh top is the blouse version of Universal Standard's famous mesh dress. It comes in three playful colors: black, rose, and slate.
The contrast piping detail on this wrap skirt makes you look like a work of art. Make sure to get the matching blouse in order to complete the whole outfit!
Thanks to Universal Standard, a wide range of people can shop these picks without worrying if their size is available. Here's to seeing more brands do just the same.