Benefit Cosmetics is one of the most iconic brands in makeup. From their cult classic Hoola Bronzer to their much-hyped brow products, the brand has some seriously loyal followers. Now, Benefit's new Boi-ing Concealers are here to remind fans just why they love the brand so much. While you may be a little fearful that your past favorites are no longer, don't worry too much. Benefit has a bit of a trick up their sleeve.
If you loved concealers like Erase Paste or Fake-Up, don't worry, they're still around, but they've gotten a bit of an update. As it turns out, Benefit's new concealers are in fact their three classics (Erase Paste, Fake-up, and the original Boi-ing) in new packaging, and they're being joined by an all new friend in the Boi-ing Airbrush Concealer. Benefit has crafted an all new Boi-ing line of concealers based on your previous faves and a new product, and the best news is that at $20 per product, they're more affordable than any other comparable brand on the market.
What do all the new Boi-ing Concealers do, though? As it turns out, they each have a purpose, and considering that your needs can change day to day, why not investigate all four?
Boi-ing Airbrush Concealer
Boi-ing Airbrush Concealer, $20, Sephora
The latest addition to the Benefit family is a medium coverage concealer meant to correct uneven skin and hide fine lines. Plus, it's waterproof and lasts for 10 hours.
Boi-ing Industrial Strength Concealer
Boi-ing Industrial Strength Concealer, $20, Sephora
If you love the original Boi-ing Concealer, this one is for you. It's the same product designed for full coverage concealing of anything from dark circles to blemishes.
Boi-ing Brightening Concealer
Boi-ing Brightening Concealer, $20, Sephora
Want to brighten up under eye circles and color correct under your eyes? The new Boi-ing Brightening Concealer is for you, and if you loved Erase Paste, this beauty is the same thing.
Boi-ing Hydrating Concealer
Boi-ing Hydrating Concealer, $20, Sephora
Not everyone loves a ton of coverage. That's where Boi-ing Hydrating Concealer comes in. This sheer, moisturizing formula cover fine lines and moisturizes under your eyes, and if you loved Fake-up, this concealer is your new friend.
If you're on the look out for your new go-to concealer or if you're just a fan of Benefit, the new Boi-ing Concealers may be your new best friend. At an affordable price point and so many different uses, they're basically perfect.
