Benefit Cosmetics is one of the most iconic brands in makeup. From their cult classic Hoola Bronzer to their much-hyped brow products, the brand has some seriously loyal followers. Now, Benefit's new Boi-ing Concealers are here to remind fans just why they love the brand so much. While you may be a little fearful that your past favorites are no longer, don't worry too much. Benefit has a bit of a trick up their sleeve.
If you loved concealers like Erase Paste or Fake-Up, don't worry, they're still around, but they've gotten a bit of an update. As it turns out, Benefit's new concealers are in fact their three classics (Erase Paste, Fake-up, and the original Boi-ing) in new packaging, and they're being joined by an all new friend in the Boi-ing Airbrush Concealer. Benefit has crafted an all new Boi-ing line of concealers based on your previous faves and a new product, and the best news is that at $20 per product, they're more affordable than any other comparable brand on the market.
What do all the new Boi-ing Concealers do, though? As it turns out, they each have a purpose, and considering that your needs can change day to day, why not investigate all four?
The latest addition to the Benefit family is a medium coverage concealer meant to correct uneven skin and hide fine lines. Plus, it's waterproof and lasts for 10 hours.
If you love the original Boi-ing Concealer, this one is for you. It's the same product designed for full coverage concealing of anything from dark circles to blemishes.
Want to brighten up under eye circles and color correct under your eyes? The new Boi-ing Brightening Concealer is for you, and if you loved Erase Paste, this beauty is the same thing.
Not everyone loves a ton of coverage. That's where Boi-ing Hydrating Concealer comes in. This sheer, moisturizing formula cover fine lines and moisturizes under your eyes, and if you loved Fake-up, this concealer is your new friend.
If you're on the look out for your new go-to concealer or if you're just a fan of Benefit, the new Boi-ing Concealers may be your new best friend. At an affordable price point and so many different uses, they're basically perfect.