What Are Lady Doritos? Twitter Is Clapping Back By Pointing Out Women's ACTUAL Concerns
PepsiCo's CEO recently announced that the company will soon be releasing "lady-friendly" Doritos. The new version of the snack is reportedly designed to make less noise when crunched, make less of a mess on your hands, and fit into a purse. Following the announcement, many on Twitter were outraged about so-called lady Doritos, calling the notion sexist and pointing out that women have much more pressing needs than customized Doritos.
UPDATE: PepsiCo has released a statement: "The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women — they're called Doritos, and they're enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we're always looking for new ways to engage and delight our consumers."
EARLIER: PepsiCo CEO Indra Nooyi first discussed the concept of the women-targeted snack during an interview with Freakonomics Radio on Jan. 31. Nooyi told the show's host that research revealed that men and women enjoy snacks differently, prompting the product's development. As Nooyi put it:
When further pressed about whether or not PepsiCo is making male and female versions of Doritos, Nooyi responded by saying that they are not necessarily different versions. Instead, she suggested that the newly-revealed product will represent "snacks for women that can be designed and packaged differently," adding:
Many on social media were less-than-thrilled when they heard about the concept of women-oriented Doritos. Dozens of users pointed out that women had far more pressing concerns than acquiring Doritos that have less crunch. Several users noted women desire equality, respect, and freedom from harassment, among other things — and that lady Doritos certainly do not do anything to address these pervasive problems.
Moreover, many also took issue with the sexist message they believe is conveyed by the marketing of Doritos targeted toward women. As one Twitter user put it:
However, while people on social media were outraged, others had different reactions to Nooyi's interview. Caroline Siede, a freelancer writer, defended Nooyi's comments.
PepsiCo has not yet announced a release date for the product, but don't expect the Twitter buzz to die down anytime soon.