While many of us dream of a 100 percent cruelty-free life, transforming your everyday routine into a fully vegan one is harder than it looks. When it comes to your wardrobe, it means no more leather. For food, it's bye bye meat and dairy. And beauty? Well, that's where it gets tough. Don't give up, however, for there are plenty of under-the-radar options for you. But what are vegan beauty products?
In essence, they are completely free of animal products, animal by-products, and haven't been tested on animals. A new report by Grand View Research has found that vegan beauty is indeed on the rise, predicting that the global vegan cosmetics market will reach almost £15 billion by 2025. It appears that the appetite of younger consumers has caused the spike. With transparency the word of the day, millennials are looking for brands that promote and support animal and environmental welfare.
The choice of well-known and completely vegan beauty brands is pretty slim. In fact, you can count them all on one hand. It can take months, or even years, for an established name to shift its sourcing and manufacturing procedures, leaving the gate open for independent brands to muscle in.
Smaller companies such as Spectrum, The Ordinary, and BYBI are now gaining favour with switched-on beauty obsessives. If you'd like to introduce veganism into your beauty regime, these brands will show you how.