It's not broken, so they aren't fixing it. They are just expanding it and by "it," I mean Urban Decay's Eyeshadow Primer Potion collection. This eyeshadow extender is a hero product — a beloved, cult item that the brand has become known for. The primers ensure that eyeshadow stays all day and deep into the night and can add intensity to whichever shade you wear them with. Seriously, you never have to worry about eye makeup migration when you use this primer as a base.
There are several Eyeshadow Primer Potion options, from matte to shimmer to nude to champagne. Urban Decay has introduced new shades to the Eyeshadow Primer Potion lineup and you are going to love all of them. What colors are the additional Urban Decay Primer Potions?
Fix is the limited edition shade and it was created for a good cause. It's a warm, matte beige. There's also Sin, a pink x champagne shimmer; Caffeine, a rich, warm brown; and Freebase, an opaque white. All of their names suggest a beauty addiction. No shaming here, since UD fans are lovingly referred to as "Beauty Junkies."
Squad Goals! Each of these hues offer a beautiful base to which eyeshadow will adhere, all the while pumping up your eye makeup look.
Say "hi" to Freebase. This shade can help you dial things up or down.
How about a dose of Caffeine? It adds extra oomph.
Get reacquainted with Fix, the proceeds of which are donated to the brand's women-focused charities.
The Urban Decay Eyeshadow Primer Potions are $22 a tube. The wands come with a rad, jewelry-like applicator top, too!