Get ready, because the only thing better than a great YouTube collab is here. Surprising her fans with a major announcement, Carli Bybel has created her own brand. She's taking her love for fashion and beauty in a new direction, and you're going to love it. What is Pranava Beauty? This line is about way more than just looking pretty, so get those wallets ready.
First Jaclyn Hill announced that she was creating a makeup brand. Then came KathleenLights' KL Polish. Now Carli Bybel is the latest YouTuber to create her own line. It's called Pranava Beauty, and the YouTuber decided to make charity bracelets the first item to hit the site. There's four different layered bracelets with different jewels attached. You can choose from "balance", "energy", "hope", and "serenity" for $20 each.
According to the website, Bybel is starting her own scholarship with the WAH Foundation, which will provide 120 girls in Cambodia a scholarship that will include tuition, books, housing and meals for four years at the Bright Hope Institute. All of the proceeds from the four charity bracelets will go towards the scholarship. Making a donation to girls in need and getting a daily positivity reminder? It really doesn't get much better than this.
That's not the only item on Bybel's list either. She announced in her YouTube video that she will be coming up with her own perfume as well. It will be called Opal and is in the final stages of production, which means it will be on the way soon. There's no word on whether it will be another charity item or not.
As far as the bracelets go, all four of the designs are limited edition. Once they're gone, they're not coming back to the site. As of March 15, all four of the charity bracelets are still in stock. I wouldn't wait to buy though. Bybel has over five million subscribers on YouTube. It's only a matter of time before these start flying off the virtual shelves.
If you're wondering why she named the brand Pranava Beauty, she discusses the reasoning YouTube video. According to Bybel's video, pranava means “cosmic sound” in Sanskrit, which is the name for the mantra "om" that many people use in yoga. "For many [om's] not easy to define, but for me it represents the connections and passions we all share," Bybel she said, "Pranava Beauty is my new platform that I will use to share items that I love and have personally created for you. Think vegan, cruelty-free and products with a purpose!"
Here's the video, so you can get all the details for yourself. Like I said before, I wouldn't wait too long to get your hands on these gorgeous and purposeful accessories!