The Inkey List hit the beauty industry just five short months ago, but it did so with a major bang. Dubbed "the new The Ordinary" early on, the affordable skincare brand became well known for its budget-friendly formulas that are effective and of high quality. The great news is that The Inkey List is extending its line of products this year, both to meet customer demand for acne-prone skin savers, and to provide never-before-seen actives for even the most dedicated of beauty fans. So what's in The Inkey List's new 2019 skincare collection?
Well, before we go into what's to come, let's remind ourselves about the brand that has revolutionised affordable, quality skincare. The brand's name references a phrase that many beauty insiders use for "the ingredients list." The Inkey List's mission is for skincare users of any expertise and with any budget to be able to have access to quality ingredients such as such as retinol and hyaluronic acid and to understand them. Skincare can seem intimidating from the outside-in, and The Inkey List wanted to change this.
The initial core collection featured a range of skincare such as their bestselling hyaluronic acid serum, a turmeric moisturiser, and a kaolin mask, all of which retailed for under £10.
The first drop of new products from The Inkey List is set to expand this core collection to include two new solutions that work best for oily and/or acne-prone skin. The Beta Hydroxy Acid serum and Salicylic Acid cleanser were both created due to customer demand from direct messages and comments on Instagram. These products are already on Cult Beauty, but be warned: there is a waiting list.
The remaining three new formulas will be released on 7 March 2019, again, on Cult Beauty. These feature advanced skincare ingredients that may not have been seen before by even the most serious of beauty buyers, and sit within the brand's "innovation line." They target skincare issues such as fine lines, crepey skin, imbalanced complexions, and dry, dehydrated skin. Take a look at the three new additions below:
I personally can't wait to get my hands on the new formulas by The Inkey List, and judging by the current reaction, it'd be a good idea to get yourself on the waiting lists ASAP.